Word of the Day

Exchange-Traded Fund

In the wide and varied family of the thousands and thousands of funds out there, the exchange-traded fund is one of the more consumer-friendly ones.

Unlike mutual funds, exchange-traded funds, or ETFs, behave more like stocks. You can buy into an ETF at any time, and sell it whenever you feel like it. And like a stock, an ETF's value can rise and fall--depending on what the ETF is invested in.What do ETFs invest in? Well, they're typically linked to an index like the Dow Jones Industrial Average or the S&P 500. So, if you had an ETF that trades the same companies that make up the Dow or the S&P, it will rise and fall in value pretty much the same amount as the Dow or S&P.

You can also buy ETFs that invest in other types of products, like bonds, currencies, gold or other commodities. The ETF market has grown considerably in the past few years, so there is no shortage of ETFs to invest in.

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Monday, May 19, 2008

Heelys(R) Rolls Away with Two GearAwards

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Comtex

DALLAS, May 19, 2008 (BUSINESS WIRE) ----Heelys, Inc. (NASDAQ: HLYS), the youth sports lifestyle company, is the recipient of two awards from the prestigious ShapeYou.com, a leading online provider of health, fitness and sports information. Heelys took top honors with ShapeYou.com's Health and Fitness Awards, including the "Top Gear of the Year" award, and the "Seal of Excellence" for its new Sidewalk Sports(TM) line.

ShapeYou.com, helmed by fitness expert Tony Hale, created the GearAwards to help consumers navigate the large selection of health and fitness products available in the marketplace. Heelys won the No. 1 spot in the skating category with the Top Gear of the Year award because of the fun nature and versatility of the wheeled product line with the removable wheel. Heelys new Sidewalk Sports, the line of non-wheeled shoes with the grippy bottom, was awarded the Seal of Excellence because of its variety of fashionable styles and MaxTrax technology that make it the perfect skateboarding and sidewalk sports shoe.

"Winning two GearAwards is a distinguished honor because the products are judged and selected by a diverse team of fitness experts including trainers, coaches, healthcare practitioners and nutritionists," said Don Carroll, SVP Marketing for Heelys, Inc. "Heelys is committed to getting kids moving. We're always looking to push innovation to the next level to offer kids footwear products that will enhance their sidewalk sports skills and increase their enthusiasm for fun physical activity."

Heelys continues its tradition of excellence with its 2008 back-to-school line, which includes the popular footwear that features a removable wheel in the heel. Heelys has updated styles and colors including 13 new styles with 29 new color combinations for their wheeled shoes featuring the latest in comfort, technology and style. The new Sidewalk Sports line features a revolutionary grip technology, MaxTrax, for sports enthusiasts who want to focus on their moves, rather than if their feet will stick to their gear. Both are a natural fit for ShapeYou.com because they are truly the latest in comfort, technology, and style in youth sidewalk sports footwear.

Besides Heelys' continued commitment to both creative styling and innovative technology, Heelys is strongly committed to youth safety. The company offers training materials including "Heeling Basics: A Beginners Guide" and a How-To-Video on its web site at www.heelys.com. The company continues to offer safety gear including a cool, flame design helmet and a protective gear 3-pack that is TUV and GS approved. Heelys encourages parents to review the training materials with their kids to ensure a fun and safe heeling experience.

About ShapeYou.com

Run by fitness professionals, ShapeYou.com is a Web site designed to provide knowledgeable online personal training and free information on health, fitness and a variety of sports. The ShapeYou.com GearAwards are judged by a team of trainers, coaches, competitors, nutritionists, health care practitioners, industry writers, gym owners and sports, health & fitness retailers. For more information visit www.shapeyou.com.

About Heelys, Inc.

(NASDAQ: HLYS) Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS(R) brand targeted to the youth market. The Company's primary product, HEELYS-wheeled footwear, is the patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. HEELYS-wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products.

SOURCE: Heelys, Inc.

Heelys,
   Inc. Don Carroll, 972-559-2300 dcarroll@heelys.com or Tiffany Yeager, 214-443-8804 tiffany.yeager@edelman.com

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   Business Wire 2008 ********************************************************************** As of Thursday, 05-15-2008 23:59,
   the latest Comtex SmarTrend� Alert, an automated pattern recognition system, indicated a DOWNTREND on 06-12-2007 for HLYS
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