STAMFORD, Conn., Jul 22, 2008 (BUSINESS WIRE) ----Jenny McCarthy and Generation Rescue will take their fight against Autism to a WWE ring during Saturday Night's Main Event(R) on August 2, 2008 at 9 p.m. ET/PT on NBC.

"Many of our viewers have children or friends who are affected by autism and the WWE is committed to helping fund programs for families in need and advancing research that will help this generation of children," said WWE Chairman Vince McMahon.

Throughout the show, WWE Superstars will encourage viewers to donate their time and money to better educate themselves on the subject of autism. Beginning the week of July 21, www.wwe.com will offer news and information from Generation Rescue on autism and promoting autism awareness.

"I love the WWE and when Vince McMahon called me and said he wanted to join the fight and help families suffering with autism I was really excited," said actress and best-selling author Jenny McCarthy. "Who better to have on your side in a fight than WWE?"

Generation Rescue is a parent-founded, parent-led organization of more than 450 mentor families and leading researchers and clinicians from around the globe. Generation Rescue's mission is to continue to discover and share the truth with families about the potential cause of their child's neurological disorders so they can focus on effective treatments. Additional information about Generation Rescue can be found at www.generationrescue.org.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

SOURCE: WWE

WWE Media: Gary Davis, 203-353-5066 Investors: Michael Weitz,
   203-352-8642 or Generation Rescue Stan Kurtz, 818-481-9688 

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