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Exchange-Traded Fund

In the wide and varied family of the thousands and thousands of funds out there, the exchange-traded fund is one of the more consumer-friendly ones.

Unlike mutual funds, exchange-traded funds, or ETFs, behave more like stocks. You can buy into an ETF at any time, and sell it whenever you feel like it. And like a stock, an ETF's value can rise and fall--depending on what the ETF is invested in.What do ETFs invest in? Well, they're typically linked to an index like the Dow Jones Industrial Average or the S&P 500. So, if you had an ETF that trades the same companies that make up the Dow or the S&P, it will rise and fall in value pretty much the same amount as the Dow or S&P.

You can also buy ETFs that invest in other types of products, like bonds, currencies, gold or other commodities. The ETF market has grown considerably in the past few years, so there is no shortage of ETFs to invest in.

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Shaw Communications Inc.: The Frame Launches in High Definition

 
Comtex
 

CALGARY, ALBERTA, Jul 29, 2008 (Marketwire via COMTEX) ----First came the Fire Log, Turkey TV and the Christmas Tree video. Now, Shaw Communications (TSX:SJR.B) (NYSE:SJR) is thrilled to unveil "The Frame", a 24-hour High Definition, commercial-free photographic art service showcasing electrifying visual imagery from celebrated artists and photographers worldwide. From exclusive fine art collections to award-winning photographs, The Frame will allow viewers to experience the world of illustrious photography and art in HD from the comfort of their own living rooms.

The must-see premiere of The Frame will offer photography and art lovers awe-inspiring images from 16 galleries, including Canada Collects, Animal Kingdom, Water World, Birds of a Feather, The Seven Seas, Canadian Horizons, City Lights, Sands of Time, Gardens of Delight, and many others. With rhythmic music to set the mood for each magical artistic theme, the galleries rotate every 30 minutes with images changing every 30 seconds.

"The Frame will turn your TV into a virtual picture frame where photographs and artwork from around the globe will be featured to deliver stunning visuals 24-hours a day. When your neighbours and guests see this, they will be envious," said Peter Bissonnette, President, Shaw Communications. "The popularity of our Holiday Fire Log video, the Turkey TV video and the Christmas Tree video inspired this fresh approach."

On July 29, 2008, The Frame will make its highly-anticipated and exclusive debut in Calgary on Shaw HD channel 225. It will then be launched in other major markets in September 2008.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Solutions) and satellite direct-to-home services (through Star Choice). The Company serves over 3.3 million customers, including 1.5 million Internet and 550,000 residential Digital Phone customers, through a reliable and extensive network, which comprises over 600,000 kilometres of fibre. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR).

SOURCE: Shaw Communications Inc.

Shaw Communications Inc. Investor Relations Department Email: Investor.relations@sjrb.ca
   Website: www.shaw.ca 
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