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Whether you're walking a tightrope or scribbling in your checkbook, balance is a good thing. And, one of the best ways to evaluate a company is to glance at its balance sheet to see what it owns with what it owes.
The balance sheet is a paragon of simplicity and is made up of three components: assets (the stuff it owns), liabilities (the money it owes), and shareholders' equity (the company's value to its shareholders).
Assets take two forms: short-term (or current) assets and long-term assets. Under short-term, there¿s good ol' hard cash. Then, there¿s something called "cash equivalents," which are assets like short-term bonds that can be sold so quickly, they might as well be cash. There you factor in inventory, which (if you're a reasonably competent business owner) you can sell to customers in return for--you guessed it--cash. (The raw materials a company owns to make that inventory also falls under this category.)
Long-term assets are things that are harder to convert into cash. (Think real estate and equipment.) Long-term assets depreciate, meaning they lose some value over time. Also under the long-term category are what's called intangible assets: things like patents and brands, that are important, but hard to quantify. Accountants earn their stripes figuring out the real overall value of these assets.
Once you know your assets, it's time for liabilities. As with assets, liabilities are separated into short-term or current, and long-term. Current liabilities are what a company owes in that year: Things like payments to employees or accounts payable to suppliers. Long-term liabilities are debts paid over several years.
Shareholders' equity is determined by subtracting the liabilities from the assets. That number represents the value of the company after all its bills are paid.
Obviously, investors should pay close attention to balance sheets. Spikes in the amount of debt carried, or a reduction in shareholders' equity, are usually red flags.
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Monday, July 07, 2008
PublicisLive Awarded New Long-Term Contract by the World Economic Forum
Comtex
GENEVA, Switzerland, July 7, 2008 /PRNewswire-FirstCall via COMTEX/ ----PublicisLive today announced it has signed an exclusive seven-year contract with the World Economic Forum to organize the world-renowned Annual Meeting in Davos, Switzerland. The agreement, which goes into effect immediately and runs until 2015, also mandates PublicisLive to organize the World Economic Forum's regional events in the Middle East, Africa, East Asia and Latin America, as well as important World Economic Forum events like the Annual Meeting of New Champions in Tianjin, China in September, 2008, and the Global Agenda Summit in Dubai in November, 2008. The agreement further cements the already-strong bonds between the World Economic Forum and PublicisLive, which has produced Davos and other meetings for the Forum since 1995.
"We are deeply honoured by this great vote of confidence in PublicisLive on the part of the World Economic Forum," said John Rossant, Executive Chairman of PublicisLive. "It is a privilege to work alongside the Forum to bring together global leaders in politics, business, science and other fields in unique and unforgettable idea exchanges. This award is a great recognition of the ability of PublicisLive teams in Geneva and around the world to deliver the world's most complex and compelling international events."
Said Andre Schneider, Managing Director and Chief Operating Officer of the World Economic Forum: "I salute the exceptional and long-standing partnership existing between the World Economic Forum and PublicisLive - a partnership which ensures the excellence and high-qualiity of our meetings in Davos and around the world."
PublicisLive is a Geneva-based agency dedicated to the world's most prestigious conferences and corporate events. PublicisLive, part of PublicisGroupe, is designed to meet the increasing demand on the part of governments, institutions and corporations for sophisticated, content-rich live events. Key global clients include the World Economic Forum, which holds its famous annual meeting in Davos, Switzerland, the Monaco Media Forum and corporate clients such as L'Oreal, BT and Sanofi.
Web Site: http://www.publicislive.com
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas. Incorporated as a foundation in 1971, and based in Geneva, Switzerland, the World Economic Forum is impartial and not-for-profit; it is tied to no political, partisan or national interests
Web Site: http://www.weforum.org
Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site: http://www.publicisgroupe.com
SOURCE Publicis Groupe Services
Copyright (C) 2008 PR Newswire. All rights reserved
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