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Monday, October 06, 2008

Netflix Affirms Earnings Forecasts

John Ittner

MarketWatch Pulse

NEW YORK -- Netflix Inc. said Monday that earnings will be within its previous guidance for the third quarter of $16 million to $21 million with earnings per share of 26 cents to 34 cents. Revenue is expected to be $343 million to $348 million, excluding the one-time $6.5 million credit given to subscribers for a service outage. The company ended the third quarter with about 8.672 million subscribers, just under the low end of its guidance. For the fourth quarter Netflix sees earnings per share of 30 cents to 40 cents on revenue of $353 million to $359 million.

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Word of the Day

Same-Store Sales

Most folks judge the health of a business by the revenue that comes in through sales. But not all revenue is equal. Companies can grow their sales by buying other companies, which means you don't get a clear view of how the real sales trends are moving.

So, many analysts, particularly those who look at retail, try to gauge what¿s known as "organic" growth, by looking at same-store sales. These are sales only at outlets open more than a year, so the metric can exclude any sales jump that comes from opening new locations. Retailers release same-store sales (which are frequently called "comps" since they're a true comparison from the previous period) every month.

Retail, incidentally, isn't the only industry to look at same-store sales. Hospital companies, also use the metric, to gauge how existing hospitals are performing compared to ones they just built or acquired.