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If you throw all the products we buy and the services we use in one basket, then add up the price tag, that's the Gross Domestic Product, which is the primary metric economists use to assess the economic health of a country or region.
The easy part of calculating GDP is the calculation itself: C+I+G+(X-M)=GDP. Got it? No? Well, add Consumption, Investment by companies, Government purchases, and then take the product of eXports (calling it 'E' would lack sexiness) minus iMports ('I' was taken). Viola! GDP.
Still don't get it? Well, knowing the components helps. Consumption is the biggest component, and it's a tally of the cost of all the goods and services we buy. Investment is what companies spend on the real assets they own, plus the value of the inventory that we haven't gobbled up through consumption. Government purchases are what the Feds pay money for (whether it be highways or fighter jets, though big social programs, like welfare, aren't counted). And then we calculate the difference between the goods and services we¿re sending to other countries and the stuff we're bringing in.
Good. That explains it, except there's a catch. Inflation has a habit of distorting the numbers, so economists talk about either Nominal GDP or Real GDP. In fact, Real GDP isn't necessarily "real" for most folks, since it takes any inflation out. Nominal GDP includes the effects of inflation. (There's something called the implicit price deflator which is a calculation using the two, but we'll spare you the details.)
So, now that we know GDP, why do we want to? Well, it's good to compare different markets. And watching the trend shows whether a given economy is growing (good), stagnating (not so good), or shrinking (very not so good). When GDP goes down two quarters in a row, we're officially in a recession.
For the record, GDP is released at the end of each month, with most reporting ¿preliminary¿ data for the previous month. But you won't get final GDP numbers for the fourth quarter of a year until the very end of the first quarter of the next year. After all, it's not an easy number to calculate.
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Wednesday, July 23, 2008
Gorilla Nation to Exclusively Rep Getty Images' JAMD - World's Largest Collection of Celeb Photos Popular with 5 Mil. Users
Comtex
LOS ANGELES, Jul 23, 2008 (BUSINESS WIRE) ----Gorilla Nation (www.gorillanation.com), the world's largest online ad rep firm, today announced that it has been selected to exclusively represent the entire online ad inventory of JAMD.com (www.jamd.com), the consumer website of Getty Images, featuring the largest assembly of celebrity, sports and current events photos in the world.
JAMD offers users continuously updated professional photography and allows the community to create personalized stacks of their favorite images, and upload, share, and blog. The site delivers an 80% female audience with 5 mil. unique visitors per month and 27 million page views. It fits with a wide variety of GN vertical markets, including Celeb Blogs, Entertainment, Women, Teen, Style and Sports.
"JAMD's traffic numbers are exploding right now, largely as a result of celebrity image search," stated Brad Agens, SVP, Sales for Gorilla Nation. "The quality of JAMD's content make it a safe environment for brand advertisers wanting to tap into the power of celebrity."
JAMD recently launched a mobile application for the iPhone through the new iTunes App Store whereby users can access, manipulate and carry around their favorite stacks. The application also delivers up-to-the-minute breaking news, images and entertainment features.
About Gorilla Nation Media, LLC
Gorilla Nation (www.gorillanation.com) is the world's largest online ad sales rep firm. The company exclusively represents the online ad inventory of over 500 leading midtail web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN's expertise within 35 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, the company is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Toronto and London.
SOURCE: Gorilla Nation
Gorilla Nation Frank Simonelli SVP/Marketing & Communications 310-449-1890 x251 frank.simonelli@gorillanation.com
Copyright Business Wire 2008
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