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J.D. Power Issues Gloomy Forecast For Auto Sales

 
Shawn Langlois
MarketWatch Pulse
     

    SAN FRANCISCO -- Retail sales in the U.S. auto industry this year are tracking to come in 2 million units below 2007 results, as beleaguered consumers are keeping their vehicles about 4 months longer, according to a report from J.D. Power and Associates on Thursday. The forecasting and research firm is looking for retail sales, with reduced leasing activity another headwind, to fall to 10.8 million cars and trucks, down from 12.8 million in 2007. As for total new light-vehicle sales in the U.S., J.D. Power is targeting 13.6 cars and trucks sold this year, down 16% from 16.1 million a year ago. The firm now sees 2009 sales dropping to 13.2 million vehicles. A J.D. Power analyst also said that the global auto market "may experience an outright collapse" in 2009. General Motors Corp. shares plunged as much as 22% in early trades while Ford Motor Co. was off 9% at last check.

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