DUBLIN, Ireland, Jul 22, 2008 (BUSINESS WIRE) ----Research and Markets (http://www.researchandmarkets.com/research/e71140/nestle_it_sales) has announced the addition of the "Nestle - IT Sales Opportunities - 2008" report to their offering.

Nestle SA is engaged in the nutrition, health and wellness sectors. It is the holding company of the Nestle Group, which comprises subsidiaries, associated companies and joint ventures throughout the world. It has such business units as Food and Beverage, Nestle Waters and Nestle Nutrition. Company is also active in the pharmaceutical sector. Group divides its products into nine categories: Prepared dishes and cooking aids, Beverages, Confectionery, Ice cream, Water, PetCare, Milk products, Nutrition and Pharma. It has numerous subsidiaries engaged in various areas of activity, including Alcon Ophthalmika GmbH (Austria), Alcon Bulgaria EOOD (Bulgaria) and Galderma Laboratorium GmbH (Germany) for pharmaceuticals; Novartis Nutrition GmbH (Austria) and Hjem-IS A/S (Denmark) for food and beverages, and Galderma International SAS (France) and Galderma Laboratorium GmbH (Germany) for health and beauty activities.

Industry trends and drivers have a direct or indirect effect on IT spending of all companies operating within an industry. For example - increase in sourcing from low cost countries might influence Nestle to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for Nestle.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Nestle might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for Nestle. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Nestle will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Nestle Level III opportunities have the lowest scores and hence, unlikely to sell to Nestle.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which will enables salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of the authors in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

1. Company Overview

2. IT Spending and Deployments

3. IT Sales Opportunities

4. Sales Drivers

5. Conclusion

Appendix A: Key IT Spending Decision Makers

Switzerland

Appendix B: Definitions

--Software

--Hardware

--Services

Appendix C: Methodology

--Evaluating Criticality Score

--Evaluating Demand Score

Other Reports in This Series

For more information visit http://www.researchandmarkets.com/research/e71140/nestle_it_sales

SOURCE: Research and Markets

Research and Markets Laura Wood, Senior Manager Fax from USA: 646-607-1907 Fax
   from rest of the world: +353-1-481-1716 press@researchandmarkets.com 

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