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Durable goods are just that: hard goods; they don't wear out quickly and can be used over and over again for at least several years. Think your car, TV, refrigerator or computer. These are certainly not disposable, one-time use items.
The opposite of a hard good is (surprise!) a soft good or, if you like, a non-durable good. These are products you use once, like your lunch at McDonald's, the gas in your car and the ugly sweater your grandmother bought you for your birthday. These items have an intended lifespan short of three years, or are consumed immediately.
Investors pay attention to the monthly durable orders report released by the Commerce Department around the end of each month. When durable goods are strong, it means that U.S. manufacturing is humming along, though economists tend to parse the numbers pretty closely. Big-ticket items can skew the overall results, since an order for, say, 75 Boeing 747s has a bigger impact than 75 iPods. Luckily, the data lets economists break down the sectors.
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Monday, May 05, 2008
Rudy Nutrition Signs Agreement with One of the Nation's Largest Distributors of Non-Alchoholic Products
Comtex
LAS VEGAS, May 05, 2008 (BUSINESS WIRE) ----Rudy Nutrition Inc. (RUNU: OTCPK) is pleased to announce an agreement with Collins Brothers Inc., one of the largest and most established sellers of non-alcoholic products to the liquor industry in the United States. This association with Collins Brothers, will be a catalyst in bringing Rudy Nutrition Inc. to the forefront of the beverage marketplace.
Being one of the oldest and most recognized distributors in the non-alcoholic industry, Collins Brothers Inc., will be able to rapidly increase brand recognition of Rudy Nutrition in both regional and domestic markets. The Collins Brothers have been in business since 1934, and they continue to manufacture, distribute, publish and directly import from Italy, India, China, Taiwan and Korea. The client list of the Collins Brothers include some of the most recognized retailers in North America: Walgreen's, CVS, Albertson's, Osco, Saveway Stores, Woodman's Grocery Chain, Sam's Liquor, Binny's, Extra Value Liquors, Miska's Liquor, Foremost Liquors, Amanetti's Liquors, Sal's Liquors, as well as Fifteen Military Bases, such as the Great Lakes Naval Base in Chicago, to name a few. For more information on Collins Brothers Inc. please visit: www.collinsbrothersinc.com
"This is absolutely a fantastic opportunity for Rudy Nutrition! To be able to align ourselves with a company like the Collins Brothers (Inc.) is a giant step forward for our company. Knowing that they are the oldest and the largest distributors in America and knowing that they have an extensive area of influence, starting from Chicago, Illinois - perhaps the largest grossing area of liquor stores in America - all the way throughout the US, will bring an amount of brand recognition to our Company that we would have otherwise not seen," stated Daniel "Rudy" Ruettiger, founder of Rudy Nutrition Inc.
About Rudy Nutrition, Inc.
Founded by Notre Dame sports legend Daniel "Rudy" Ruettiger, Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, athletes, and active people looking for something special. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message of hope -- that "never give up" spirit immortalized in the movie "RUDY" -- on every product. If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com
Safe Harbor:
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.
SOURCE: Rudy Nutrition, Inc.
Aurora Venture Communications Group Investor Relations: James A. Romero, 858-926-5527 ir@rudybeverageinc.com www.rudybeverageinc.com
Copyright Business Wire 2008
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