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Three Days In the Valley: Day One

 
By Hope Holland
FOXBusiness
     

    FOX Business sent Anchor Liz Claman to Silicon Valley for a three-day look at the technology industry. Here’s what happened on Day One.

    Soonr Introduces Back Up for Computers and Mobile Devices

    A company called Soonr has created a document organization and file-sharing program with automatic backup for computers and mobile devices. All information can be backed up anywhere and can be accessed from any device.

    “You manually go into the browser and launch the service,” Soonr CEO Martin Frid-Nielson said.

    Frid-Nielson said the backup program supports a variety of file types allowing users to access and share documents. The program costs between $7 and $20 a month.

    "It is being used on over 800 devices around the world,” Frid-Nielson said. “Small companies are giving up offices and using their devices to store information."

    Ooma Eliminates Home Phone Bills

    Ooma CEO Eric Stang has brought a new phone to the table -- a home phone with no monthly domestic charges.

    “You buy the Ooma box at retail, bring it home, and plug it into your Internet and your home phone and it sets itself up.” said Stang. “It will cost $250 and no phone bill ever again. That’s it, you’re done, and you own it for life.”

    The Ooma computer system provides home phone service throughout the U.S. after purchasing the device for a one-time fee. Stang said all you have to do is plug your high-speed Internet and existing home phone into Ooma and call anywhere in the U.S. for free.

    Other Ooma options include a second line, blacklists, message screening and more.

    Shelly Esque Discusses Intel Corporate Support Programs

    Shelly Esque who’s in charge of corporate responsibility for Intel (INTC), said that “at Intel, corporate responsibility is not an adder, it’s really integrated into every business strategy… One thing we are trying to do is really shine a light on science mapping and engineering so today’s young people will choose it as a career.”

    Intel offers a science talent search that celebrates the top 40 science students in America allowing them to show off their innovation and creativity and win up to $100,000 in prizes. This year, popular project topics include climate change, making a difference and helping the planet.

    Esque said that reducing Intel’s environmental footprint has a direct return to the company’s bottom line and gets employees engaged in their communities.

    Symantec Continues to Protect Computer Software

    Symantec, one of the world’s largest software companies, providing customers with security, storage and systems management solutions, recently launched a family-safe computing initiative and digital vaccinator.

    CEO Enrique T. Salem said threats to computer systems have become more stealth, or invisible. Symantec focuses on reputation-based security and says it can absolutely protect the consumer’s software, as it works to find abnormalities in the system.

    Intel Objects to Recent Fines Against the Company

    Intel, which has been fined more than $1.5 million, is proconsumer and protechonology, according to CEO Paul Otellini: “We've done nothing, but drive the costs of computing down over our history, so I am quite comfortable, particularly with the FTC, we will get a fair shake,” he said.
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    Otellini said of the fines that the "appeal process will take a long time,” though he thinks that, in places where evidence will come out, Intel will prevail.

    Intel has enjoyed recent success with the Atom chip, which helped products like the Netbook. The company has partnered with Novell on mobile operating systems, hoping to break into smartphones. Intel microprocessors are not yet in the iPhone (AAPL) or Palm (PALM) Pre, but Intel hopes to win them over in time.

    Kleiner, Perkins, Caufield & Byers Move Forward with Green Tech

    Kleiner, Perkins, Caufield & Byers are actively investing in Green Tech innovation and entrepreneurs supporting a green venture with great innovation, speed and scale. KPCB has announced an alliance with Generation Investment Management and its chairman Al Gore, who has become a KPCB Partner.

    Partner John Gage said the company has created an extensive Clean Tech/Green Tech portfolio.

    "Now we are in a world with green investment, energy, electrical utilities, changing the way the entire structure of our economy works, which takes a lot more money,” Gage said. “There is a new emphasis in energy efficiency.”

    The Future of Intel Products

    Justin Rattner, Intel’s chief technology officer, said “we are in charge of inventing the future, that's our mission, and we are at work over a very wide range of topics, trying to figure out what Intel is going to do next.”

    Rattner said, for instance, the company is trying to make robotics personal.

    “We came up with a robotic hand that uses electric field sensing, sort of the way sharks detect their food,” Rattner said. “We are trying to bridge this gap between humans and machines, and one way you do that, you have to advance machines to do routine tasks.”

    Intel is also working toward creating wireless power, which would create the ability to transmit watts over a distance of one or two meters.

    Autodesk is Keeping Busy

    Autodesk, a company involved with design and animation, finds it software “used for tunnels, building roads and bridges,” CEO Carl Bass said. “We also do a lot of work in film, TV and the creation of video games.”

    Bass said the company is being affected by the worldwide unemployment and the credit problems facing the company’s customers. For instance, two of its customers are Ford (F) and Chrysler, the latter of which is trying to work its way out of Chapter 11 bankruptcy protection.

    Bass said auto makers use the software to design and engineer the automobiles, factory and tools that essentially make up their cars. He said the way these car companies hope to become prosperous and successful again is through designing new cars.

    Yahoo Focuses on Personalizing the Site

    Yahoo’s (YHOO) relatively new CEO Carol Bartz said the company’s flagship site has a bigger job than just search.

    “It is such a great brand, and half the Internet users in the world use Yahoo,” Bartz said. “We can take on Microsoft and Google. Google has the search brand, there is no doubt about it, but our search brand is really designed for people on our sites.”

    She realized Yahoo focuses on local aspects, so people can feel a more personal experience.

    ‘From Sludge to Gold’

    CEO Steve Perricone of Biofuelbox, which makes its revenue through localized energy production, said “the bigger the problem, the better it is for us… So if it's being incinerated, land-injected or land-applied today, we love it. We can extract the oil content, or the lipid material, from that sludge, and convert it into biodiesel fuel for local sale back to the provider of that material.”

    Biofuelbox is making about 495 million gallons of this sludge and turning it into fuel. Perricone said the fuel can run an old diesel vehicle.

    “We are a mini oil company,” Perricone said. “We are producing a million gallons per unit per site. It is a very much localized place so we don't have worry about large company logistics.”
    Palm Pre Poses Competition for Apple iPhone

    Roger McNamee, the lead investor for Palm Computing, said his dreams have come true with the new Palm Smartphone, the Palm Pre, launched this past weekend.

    “Our job was to deliver to the market a product that was differentiating from all the smart phones,” McNamee said. “Based on this past weekend, I think we are off to a great start.”

    The Palm Pre is a Web-based phone providing consumers with a choice between touch screen and a keyboard.

    “Our goal is to address people who want to use a keyboard and do more than one thing at a time,” McNamee said. “There are a lot of people who need there information readily available, and that is what we are targeting.”

    Sprint (S) has 50 million customers, and McNamee said the company needs Palm just as much as Palm needs Sprint. Both companies are hoping for a turnaround.

    Electronic Arts Releases New Game to Boost Sales

    Electronic Arts, the world’s leading independent developer and publisher of video games, plans to see a positive reaction to its newest game, Brutal Legend, expected to be released in the fall.

    CEO John Riccitiello , who joined the industry in 1997, said, “e also just launched EA sports Active, which is an exercise or fitness product, and we just launched Sims 3," Riccitiello said.

    Riccitiello said the company was prepared to see a drop in sales during this past year, but EA expects to see sales go back up in July with the release of new games.

    EBay Makes Changes to Adapt

    The world’s biggest online marketplace, eBay (EBAY), sells $16 billion of stuff yearly. “EBay is in its early teenage years, and is having some growing pains, while making changes,” CEO John Donahoe said.

    The company is retreating from role as online retailer, but Donahue said eBay offers products that are no longer available elsewhere.

    “We have stuff other stores do not,” Donahoe said. “EBay will be selling Skype, too.”

     

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