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We like to think that when we deposit a dollar at the bank, it goes into a big vault and we can pull out that same dollar at any time. But that¿s not how the U.S. banking system works. Banks take that money and invest it to make money themselves, so cash gets spread around. This, naturally, leads to a big risk: What happens if those investments go sour? Well, you¿d be out of luck. You can¿t get your dollar back.
The Federal Reserve doesn¿t like that scenario, so it prohibits banks from putting all the cash it has on deposit on the line. In fact, the Fed forces banks to keep a portion of their assets at the Federal Reserve itself, to make sure that some of your assets won¿t get squandered if the bank¿s bets go south. These are called ¿reserves,¿ (hence, Federal Reserve. Got it? Good), and usually amount to 10% of the total cash kept in checking accounts.
These reserves are never exactly 10%, and banks like to keep a little extra in reserve ¿ not, as you might think, to make you more comfortable that they¿re in good financial shape, but rather so they can take that excess and lend it to other banks and make money off it. (They¿re banks, they can¿t help themselves.) The rate at which they make these loans is called the Federal Funds rate, which is set by the Federal Reserve¿s Federal Open Market Committee.
When you hear people chattering about how the Fed cut or hiked interest rates, this is what they¿re talking about: the interest rate banks can charge for lending money from their reserves. This begs the question: If these are essentially loans between banks, why is the Fed Funds rate so important for the rest of the economy?
Well, simply put, because loans make the financial world go round. Bank A lends Bank B $10,000 at a Fed Funds rate of 5%. Bank B then lends out $10,000 to a small business at 7%. The small business then takes that money and expands the business and hires new workers. Now someone is employed, Bank B has made interest off the loan, and Bank A is the richer for making it all happen. It¿s perhaps overly simplistic, but you get the idea. When you want the economy to thrive, you make lending cheaper.
Of course, sometimes you don¿t want the economy to thrive. In fact, you might want it to cool down, mostly to avoid money flooding the system and causing inflation. In that case, the Fed raises interest rates, making it difficult to lend or borrow.
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Monday, July 07, 2008
Fusion Advertising Wins Rudolph Foods Account
Comtex
DALLAS, July 7, 2008 /PRNewswire via COMTEX/ ----Global snack giant Rudolph Foods today announced its selection of Fusion Advertising as agency of record across all Rudolph brands and product lines. The announcement comes in the wake of Fusion's successful marketing and sampling launch for Ohio-based Rudolph's hot new energy snack, ENGOBI(TM) caffeinated chips.
Best known as the world's largest supplier of pork-rind products, Rudolph boasts more than 20 leading product lines, ranging from ENGOBI, the market's first caffeine-infused chip, to the globe's top-selling branded and private-label pork rind, pellet and crackling snacks; churros; and chicharrones.
Rudolph originally tapped Fusion last November after a multi-agency review to launch ENGOBI. Based on the early results Fusion has achieved for ENGOBI, Rudolph is expanding the account to cover all of its US and international product lines, manufactured in 7 plants around the world, including Mexico, Brazil, Denmark and the US states of Texas, California, Ohio and Georgia.
Mark Singleton, Vice President of Rudolph Foods, said the popular snack maker moved to consolidate its advertising and marketing efforts under the full-service Dallas firm because "we've never had an agency help us build so much engagement and early interaction with a product as Fusion has generated for ENGOBI. We love the team and look forward to seeing them apply their talents, energy and enthusiasm across the full range of our brands."
Fusion partner Bill Breedlove said the agency's early efforts will continue to focus on ENGOBI, but will also include advertising and marketing support for upcoming rebranding initiatives. "Rudolph Foods has some of the most beloved snack products on the market," said Breedlove. "We're honored that they're placing our trust in us, and thrilled that they're giving us the opportunity to expand the customer base for products that are already so much a part of the US snacking landscape."
About Fusion Advertising
Fusion Advertising is a boutique agency and creative factory based in Dallas, TX. Formed in 2004, Fusion blends key staff members from diverse creative, media, logistics, financial and entrepreneurial backgrounds. The company can be found on the web at http://www.fusionista.com.
PRESS CONTACT: Melody Townsel Fusion Advertising melody@townsel.com 214.244.1072
SOURCE Fusion Advertising
http://www.fusionista.com
Copyright (C) 2008 PR Newswire. All rights reserved
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