NEW YORK, July 7, 2008 /PRNewswire via COMTEX/ ----An aggressive marketing campaign for a new nutritional acne product questions accepted wisdom about the connection between diet and acne. Frutels, the New York-based company responsible for this new product, claims the unthinkable: eating their chocolate nutraceutical will clear up your skin.

The company says that chocolate is merely the delivery vehicle for their nutritional formula, which they claim "supports the body against the internal causes of acne -- hormones, diet and stress." The product may come as a shock to most consumers, as many people believe eating chocolate causes acne.

But dermatologists have long argued that acne has nothing to do with what you eat. As the recent American Academy of Dermatology guidelines state, "diet...has not been demonstrated to be of benefit in the treatment of acne." The two papers referenced in that statement are from 40 years ago, and the guideline authors themselves agree those studies weren't scientifically conclusive.

The guidelines contain another shocker, regarding salicylic acid, a common over the counter acne care ingredient: "few well-designed trials of its safety and efficacy exist."

"This is a scandal," states one acne sufferer from Queens, NY. "I was always told that diet has nothing to do with my acne! I put acid on my face. Now they're saying the science behind those opinions was bad?"

A growing chorus of voices -- not to mention a growing body of scientific studies -- is increasingly demonstrating that the old textbook position on diet and acne is questionable.

Frutels agrees. In line with more recent research into acne and its underlying causes, Frutels maintains that diet is the key to solving the problem of acne. "Epidemiological studies of non-western cultures have shown that people eating traditional low-sugar diets have virtually no acne," says Frutels founder Ellie Sawits, who has a degree in Public Health from Columbia University. "When these people start eating a Western diet, they develop acne. Substantial peer-reviewed research now clearly demonstrates the link between acne and nutrition. Dr. Loren Cordain, Dr. Perricone, Dr. Murad and many other medical scientists have been on the cutting edge of some of that research."

Will people really buy acne care in a chocolate? "Everyone loves chocolate," said Frutels' Director of Marketing Chris Chitty, "and most people know the idea that chocolate causes acne is a myth. Our message turns that negative association on its head. In fact, we now know that natural dark chocolate has 300 times the antioxidant capacity of blueberries!"

"Frutels chocolates for acne work because they're sugar-free and contain a nutritional formula that supports your body against the internal causes of acne," Sawits claimed. "We all know that acne starts inside your body, with hormones, diet and stress, and it's obvious that the cleansers and creams on the market don't solve those problems."

The results of Frutels nutritional approach speak for themselves: in-house and independent testing shows that 73% of people saw positive results in two weeks or less!

SOURCE Frutels, LLC

http://www.frutels.com 

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