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We like to think that when we deposit a dollar at the bank, it goes into a big vault and we can pull out that same dollar at any time. But that¿s not how the U.S. banking system works. Banks take that money and invest it to make money themselves, so cash gets spread around. This, naturally, leads to a big risk: What happens if those investments go sour? Well, you¿d be out of luck. You can¿t get your dollar back.
The Federal Reserve doesn¿t like that scenario, so it prohibits banks from putting all the cash it has on deposit on the line. In fact, the Fed forces banks to keep a portion of their assets at the Federal Reserve itself, to make sure that some of your assets won¿t get squandered if the bank¿s bets go south. These are called ¿reserves,¿ (hence, Federal Reserve. Got it? Good), and usually amount to 10% of the total cash kept in checking accounts.
These reserves are never exactly 10%, and banks like to keep a little extra in reserve ¿ not, as you might think, to make you more comfortable that they¿re in good financial shape, but rather so they can take that excess and lend it to other banks and make money off it. (They¿re banks, they can¿t help themselves.) The rate at which they make these loans is called the Federal Funds rate, which is set by the Federal Reserve¿s Federal Open Market Committee.
When you hear people chattering about how the Fed cut or hiked interest rates, this is what they¿re talking about: the interest rate banks can charge for lending money from their reserves. This begs the question: If these are essentially loans between banks, why is the Fed Funds rate so important for the rest of the economy?
Well, simply put, because loans make the financial world go round. Bank A lends Bank B $10,000 at a Fed Funds rate of 5%. Bank B then lends out $10,000 to a small business at 7%. The small business then takes that money and expands the business and hires new workers. Now someone is employed, Bank B has made interest off the loan, and Bank A is the richer for making it all happen. It¿s perhaps overly simplistic, but you get the idea. When you want the economy to thrive, you make lending cheaper.
Of course, sometimes you don¿t want the economy to thrive. In fact, you might want it to cool down, mostly to avoid money flooding the system and causing inflation. In that case, the Fed raises interest rates, making it difficult to lend or borrow.
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Thursday, May 29, 2008
BooRah Launches Online Reservations for 30,000 Restaurants, Announces Support for OpenID-Based Partner Integration
Comtex
MOUNTAIN VIEW, Calif., May 29, 2008 /PRNewswire via COMTEX/ ----BooRah, the ultimate personalized restaurant review guide today announced that it has expanded its coverage of restaurants with online reservations to 30,000 restaurants in California. Using BookingAngel's voice enabled reservation system, BooRah converts a request for reservation on its website to a phone call at the restaurant; confirmation of the reservation is sent to the user via e-mail. The simplicity of such a system makes it easy to expand coverage without expensive reservation systems or additional equipment at the restaurant's premises. Restaurants start receiving free reservations initially, but can enroll in to the program for as little as $1 per confirmed reservation.
BooRah also announced its support for OpenID, the free and easy way to use a single digital identity across the Internet. Through the use of OpenID framework, BooRah plans to offer consumers a more seamless and hassle-free transaction capability for online reservations, take-out and discount certificate purchases on its website.
"BooRah's bridging the disconnect that exists between savvy consumers demanding convenience, and restaurant owners reluctant to take the plunge into expensive solutions," said Eric Moyer, CEO of BooRah. "With this launch, we've enabled online reservations for a vast swath of restaurants for zero investment."
"We are excited to be launching with BooRah in the US," said Dean McEvoy, CEO of BookingAngel. "We've seen the tremendous potential that's been unleashed with our easy restaurant reservations -- for consumers, it's a simple online form; for restaurant owners, it's a phone call like they're used to receiving and the restaurants love it as they only pay for results."
About BooRah:
BooRah's patent-pending Natural Language Processing technology automatically condenses a comprehensive collection of online reviews from bloggers, professional critics and consumers, and delivers these results in the most relevant fashion to a consumer. BooRah's technology helps local business owners track their reviews reputation online and capitalize on the growing trend of user-generated recommendations. Founded in 2006, BooRah is privately held and based in Mountain View, California.
SOURCE BooRah
http://www.boorah.com/
Copyright (C) 2008 PR Newswire. All rights reserved
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