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Federal Funds Rate

We like to think that when we deposit a dollar at the bank, it goes into a big vault and we can pull out that same dollar at any time. But that¿s not how the U.S. banking system works. Banks take that money and invest it to make money themselves, so cash gets spread around. This, naturally, leads to a big risk: What happens if those investments go sour? Well, you¿d be out of luck. You can¿t get your dollar back.

The Federal Reserve doesn¿t like that scenario, so it prohibits banks from putting all the cash it has on deposit on the line. In fact, the Fed forces banks to keep a portion of their assets at the Federal Reserve itself, to make sure that some of your assets won¿t get squandered if the bank¿s bets go south. These are called ¿reserves,¿ (hence, Federal Reserve. Got it? Good), and usually amount to 10% of the total cash kept in checking accounts.

These reserves are never exactly 10%, and banks like to keep a little extra in reserve ¿ not, as you might think, to make you more comfortable that they¿re in good financial shape, but rather so they can take that excess and lend it to other banks and make money off it. (They¿re banks, they can¿t help themselves.) The rate at which they make these loans is called the Federal Funds rate, which is set by the Federal Reserve¿s Federal Open Market Committee.

When you hear people chattering about how the Fed cut or hiked interest rates, this is what they¿re talking about: the interest rate banks can charge for lending money from their reserves. This begs the question: If these are essentially loans between banks, why is the Fed Funds rate so important for the rest of the economy?

Well, simply put, because loans make the financial world go round. Bank A lends Bank B $10,000 at a Fed Funds rate of 5%. Bank B then lends out $10,000 to a small business at 7%. The small business then takes that money and expands the business and hires new workers. Now someone is employed, Bank B has made interest off the loan, and Bank A is the richer for making it all happen. It¿s perhaps overly simplistic, but you get the idea. When you want the economy to thrive, you make lending cheaper.

Of course, sometimes you don¿t want the economy to thrive. In fact, you might want it to cool down, mostly to avoid money flooding the system and causing inflation. In that case, the Fed raises interest rates, making it difficult to lend or borrow.

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Announcing the Availability of SmartPlan 401, the World's First Interactive Video 401(k) Engagement Engine

 
Comtex
 

ALISO VIEJO, Calif., July 8, 2008 /PRNewswire via COMTEX/ ----vWise Inc. today announced the general availability of SmartPlan 401, a unique new interactive video-based engagement system that prompts greater participation in company-sponsored investment plans, such as 401(k)s.

Photo: http://www.ereleases.com/pr/2008-vWise.jpg

SmartPlan401 is an interactive video-based engagement system that prompts greater participation in company-sponsored investment plans, such as 401(k)s, and increased investment by each plan participant.

"Most employees don't know how-or why-to invest in a 401(k). And they don't read the materials designed to explain it. Now companies can provide the critical 401(k) investment information employees need, in a format they will actually use, with SmartPlan 401," commented vWise President Tony Mingo.

"We are very excited at the results so far. New hires informed of the availability of SmartPlan 401 are flocking to it, and our analytics show they are really engaging with it. They are watching short video presentations about their plan, taking a risk profile questionnaire, and even choosing their plan investments and contributions," Dona Helle, Manager, Retirement Plan Administration, Harrah's Entertainment, Inc.

About SmartPlan 401

Designed to help average investors better understand their 401(k) plans, SmartPlan 401 provides the benefits of a personal financial professional, without the expense. By combining a video-based presentation of detailed financial information with an interactive application that prompts users to make informed investment decisions, SmartPlan401 can help your company:

 -- Increase plan enrollment
   -- Raise participant contribution levels -- Migrate participants out of "default" funds -- Reduce customer support costs --
   Improve customer loyalty and web site "stickiness" 

About vWise

vWise is a leading developer of rich-media internet applications based upon its E3 (that's E-Cubed) architecture. Its SmartPlan 401 solution, which serves the 401(k) market, and its HealthConnect solution (launching Summer 2008), which serves the employee benefits market, are predicated upon the principle that complex information is infinitely more useful when it is conveniently packaged.

 For more
   information, contact: Gregory Newman Vice President, Operations/COO (949) 233-7588 http://www.vwise.com 

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE vWise Inc.

http://www.vwise.com
   
Copyright (C) 2008 PR Newswire. All rights reserved
 
 

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