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					All items from Walter Dailey]]></title>
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					All items from Walter Dailey]]></description>
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<title><![CDATA[Fake It Till You Make It: Selling as a Rookie]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/10/17/fake-it-till-make-it-selling-as-rookie/]]></link>
<pubDate><![CDATA[Wed, 17 Oct 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[Whether you are embarking on a new career as a salesperson, laboring to get your startup off the ground or rolling out a brand new product from an established business, you too may feel as though you lack the depth to sell confidently. If that is indeed the case, I’d like to offer the following pointers for gaining your initial momentum:]]></description>
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<title><![CDATA[Ensuring Brand Delivery]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/10/10/ensuring-brand-delivery/]]></link>
<pubDate><![CDATA[Wed, 10 Oct 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[Buying ads and throwing them at your target audience is not enough. See to it that these messages travel in a suitable vehicle – your branding strategy.]]></description>
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<title><![CDATA[Samsung, Apple and Playing Offense in Marketing]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/09/26/samsung-apple-and-playing-offense-in-marketing/]]></link>
<pubDate><![CDATA[Wed, 26 Sep 2012 13:26:16 EDT]]></pubDate>
<description><![CDATA[No matter what side of the mobile-fence you come down on, I believe Samsung's proactive marketing efforts in the wake of the iPhone 5 serve as an important lesson for small business owners. If you're in a position in which you are being overrun by a major competitor, it may be time to take the fight to their doorstep.]]></description>
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<title><![CDATA[How to Make Your 'Negatives' a Nonissue]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/09/19/how-to-make-your-negatives-nonissue/]]></link>
<pubDate><![CDATA[Wed, 19 Sep 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[As a small business owner, you too may be carrying around some “negatives.” It may be that there has been a shift in public opinion on what you sell or that your rates are a bit high. The point is if you do not have plans of changing your entire product line, change how you handle the unflattering stuff.]]></description>
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<title><![CDATA[14-Point Marketing Inspection]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/09/12/14-point-marketing-inspection/]]></link>
<pubDate><![CDATA[Wed, 12 Sep 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[If your latest market campaigns are akin to a frustrating money pit, you may want to run the following 14-point diagnostic check.]]></description>
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<title><![CDATA[Convincing the Customer]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/08/29/convincing-customer/]]></link>
<pubDate><![CDATA[Wed, 29 Aug 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[By virtue of bypassing your offerings, members of your audience may not feel that they are missing out on anything; we’ve got to change that]]></description>
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<title><![CDATA[An Expert is More Successful Than a Salesperson]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/08/22/expert-is-more-successful-than-salesperson/]]></link>
<pubDate><![CDATA[Wed, 22 Aug 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[Here’s why evolving into an expert rather than a product-peddler will make all of the difference in your performance.]]></description>
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<title><![CDATA[Guerilla Marketing Techniques for Small Business Owners]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/08/15/guerilla-marketing-techniques-for-small-business-owners/]]></link>
<pubDate><![CDATA[Wed, 15 Aug 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[In an ideal world, you as a small business owner would have an unlimited marketing budget. However the reality for many of you is quite the opposite. Most small businesses must contend with the reality of tiny budgets, if any.]]></description>
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<title><![CDATA[Truth or Fiction: Breaking Through Marketing Myths]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/08/08/truth-or-fiction-breaking-through-marketing-myths/]]></link>
<pubDate><![CDATA[Wed, 08 Aug 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[Much like other areas of business, marketing has its share of myths. So before you embrace or reject a marketing strategy, be sure you’ve done your homework. It’s okay to go with your gut on certain things but I’m a far bigger fan of quantifiable evidence of success.]]></description>
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<title><![CDATA[Marketing: Enemy at the Gate or Within?]]></title>
<link><![CDATA[http://smallbusiness.foxbusiness.com/marketing-sales/2012/07/25/marketing-enemy-at-gate-or-within/]]></link>
<pubDate><![CDATA[Wed, 25 Jul 2012 00:00:00 EDT]]></pubDate>
<description><![CDATA[Self-inflicted wounds are more likely to lead to the demise of a business as opposed to an attack from a competing operation.]]></description>
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