Recession's Impact on Video Games

" All of ditty modern warfare two expected to hit stores next week to much fanfare. The video game is being seen as a big gain to boost the entire industry this holiday season. But will cash strapped consumers come -- their discretionary cash on video games especially at a time when unemployment is rising. Joining me now as Activision blizzard CEO Bobby -- take. First of all he reported numbers last night congratulations -- stock was up over 3% today. Thank you very much Carol but you really seemed. Ed G you know just what are your quotes was he says what I am nervous about -- consumer behavior. Why is that."

" Well we have unprecedented unemployment we have. The highest amount of government spending. On any. -- basis in our history. We have more government intervention in free markets that we've ever seen before so I think you. Have a natural challenged economy that in my view doesn't show any signs of recovery anytime soon. That's likely to translate itself into a decline in Consumer Spending."

" Now along that line of thinking. You know seems like -- a holiday season though even cash strapped home seem to make an exception for at least one discretionary item. Do you think he could possibly be video games and even your game coming out."

" Well I think what we've seen historically in times of recession or economic decline. Entertainment generally has faired well. The beauty of video games is that on -- cost per hour. Of entertainment it's the lowest cost per hour. It's the most engaging it's now has the most broad appeal and so I think what you're like legacy is that. If the consumer does materialize. They're likely to focus more on value entertainment and video games certainly qualifies. You just talked about the broad appeal. What's -- demographic now I've read somewhere that the average gamer was like 31 years old at 34 years old something like that."

" over 55%. Of our market is in their twenties or thirties. And that's a pretty hard hit spot right now mean this is one of these and in usual times when a lot of men particularly men and it rains have lost their jobs. Any chance of that might impact your business."

" Well look I think that it's you know it's one of the profound challenges we face and our economy today and our country today. I think it's likely to affect every business. But one of the nice things about video games is that it does give you the opportunity to. Escaped from some of the difficulties in day -- day you know and you gave their lives are just starting to think about those challenges. And whether it's DJ hero or Guitar Hero or been hero war call of duty modern warfare to. He's -- products that would give you you know hundreds and hundreds of hours of entertainment for good value. I -- Bobbie I put a few dollars in your pocket too long way to the Phillies is that thanks a lot for coming on this. Thanks for having -- chiles all right."