Strategy Behind Wal-Mart's Price War

" a similar the strategy behind this pricing battle of our race. We surgical branding and marketing analysis Sander reports that a got the brunt of the -- and -- or talk or Medicaid card ones that. About Alaska -- here you know listen. We sure this macro discussion about whether or not what this might mean for America on a day were so many people are announced that -- you know losing their jobs over the last month. -- wondering you know does this injure the United States from a macro perspective because mom and pop simply cannot compete."

" Well absolutely they can't compete anything that time and time again where you have a big retailer making a bold move and focusing on -- and they believed to be mom and pop video rental stores but what happened Blockbuster came and an event I think how the whole industry make you no -- both average one making the prices. A portable every wine and a lot of hot. He survived and let you have -- better business I had and that can claim of having a better brand a -- and that the F percent they. Opportunity but not going had to had. With the Wal-Mart on price it by doing the appetite and her plan -- that competed and then do well let me mention one and that is bad not. They have been doing but not really well in the DVD factor their revenue is that 90%. In the third quarter acting --"

" No it's not but again you know we come -- to monetize item -- the probably the mom and pop have a video rental store. I'm not picking on Wal-Mart but if they -- based Selby these horrible low price or Amazon does or target or anybody. So the -- priced at an all mom and -- cells are dvds to rent dvds but basically they're -- the largest orange in America is selling something. Without any regard to making money which of course is the only reason mom and -- and business. Theoretically."

" Well in heat then and there they are only doing ten titles and Mike you say there aren't you know unlocking -- now actually go to the court to say that. It is unfair pricing. And at that will be decided but in the end I mean who is going to benefit my hot you know just. Now if in fact as Wal-Mart at a higher price it's not going to be a great business plan and not going to be a bright future really and you want. The idea that these big chains are coming in every category in every industry tell what you should do -- happened after new opportunity that you -- I be in the next bad backs by being an -- Home Depot where Amazon.com."

" The big out of always get -- another huge companies on a smaller scale I believe the probably the first. Business plan anybody should have been starting a small company is trying to sell as few of commodity items as you can."

" You have always have a -- and some sort of angle something that you can hang your hat on added that in different and the competition. I can't just being a mom and hot selling a lot of things it's not going to be the answer. Really the big copper king today -- three -- and I getting a business that happy about it that had. Really something did it out people are willing to go there and -- that really that in the future the idea that -- pats are going to be around rapper that's just not going to happen."

" All right so there vintage clothing is a big deal in New York City a lot of vintage clothing stores so we're waiting for vintage car stores. And they only get re selling us a running joke folks BK car and when finally they begin to resell these beauties. We're going to drive down group cruising around in bobcat in the 1982 Plymouth reliant K."

" Like -- at a time like this I think there's going to be a lot of pet training. And my goodness I'm not surprised there's going to be amounted to take advantage of all that great PR -- wealthy it could happen."

" That's -- you're pushing in on steering as we coast over the hill down of the gas station will be in great shape or -- thank you very much. Thank you all right take care."