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Google Goes Green

Title:

Google Goes Green

Published: Thu, 5 Nov 2009

Description: Google.org Director of Climate Change Dan Reicher on the technology company's clean energy plan.

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Automatically Generated Transcript (may not be 100% accurate)

" Google is going green -- climate has unprecedented access to Google's California campus she joins us from the -- the blacks. -- California pilot out."

" Up a hi -- a lot of news breaking here of course tomorrow the -- found this coming out where. Going to be speaking coming up with the head of and right here Google but what special satellite truck we've got all access here. Very unusual for Google to allow something like this but Fox Business -- you're speaking to the leaders. Of every division pretty much an -- in this campus uses a voluminous amount of energy so why not bring in -- riker. Of Google great good to see you less to fear what looks thick strong here and talk about Google green. I would like encompassing ten years ago you put a word in the blocks. And did a search that you guys are looking into alternative energy you're making investments. What do you do."

" When you know that he says that's search takes takes some energy so what kind of start with how to we. Make the most efficient use. It's an energy and answering people's questions how much for the Google servers septic not in energy sucking up not insignificant amount the good news is that we've made a lot of changes. To make those computers and there's a lot more efficient. But then as we've done that we set ourselves all right we've made it more efficient how -- we -- green up electricity by how we get more wind more solar panel that. The issue has become. For us is that actually. Still it's a fairly expensive way of making -- she started to look into how do we do this more cheaply you found why is this also expensive just to go green -- It would really sort of keep people from doing exactly that's what we concluded as a business reason we can't be. And in org about -- want to bring up art -- So we started to invest in companies that have breakthrough technologies we've got engineers actually at Google now doing projects that we can make breakthrough for the the solar and wind and -- We're in Washington on this are you part of the policy or at least the part of the debate in Washington we have cap and trade. Is certainly about to come to the forefront -- we keep waiting on this how involved is Google. Think about I testified last week in the Senate and told the Senate what we thought needed to be done about."

" Cap and trade in all the policies that you'd be delighted that. Well we do need to put a significant price on on carbon emissions. "

" You know we people need to pay if they're going to be putting these emissions out in the atmosphere but the same time we also need to build some of the policies around that right wolf the worry is that it will become so onerous and expensive. For the people let's say for example in the midwest to depend heavily on. On coal. -- feel that cold generated electricity so do you take that into account of keeping that costs down and how to do it absolutely and so part of that is first. Making sure that we use energy efficiently put the best way to lower the cost is to use less than the next is actually to help those technology you know we've got a lot of opportunities. With renewable. And with some of the traditional energy sources as well so as to -- them up while there you can't for. Okay using those two experiences. What do you do bringing it here because."

" Well so it Google I think the most exciting thing here who frankly is this intersection -- energy technology and information."

" You know went first and foremost -- in information technology company and so. We're looking at things that help people get real time information about their own energies from their home. You know think about it are you get -- in the mail now as a monthly bill it says here's how much you know pay check to. And we've set ourselves watching you know this in real time you know how much -- your refrigerator you how much is your air conditioners using what changes could you immediately make. And we think things like that could really make a difference of regular people's lives well it seems as -- because so many people use Google you can capture all that information then you get the whole Big Brother worry that they know too much about me is that -- have you heard that expressed not not at all people are opting in to this they say hey you know I'm sick and tired of not knowing what I'm doing."

" In my home own home in terms of energy I get these big -- I don't know what to do about it they said."

" You know let me let me get better information could make you smarter -- know that you're using to much at a certain hour of the day that -- too expensive we want my colleagues discovered within an apartment in in in San Francisco I discovered he was paying for all the washers and dryers in -- building. On his energy bill. Want to rip off. I -- don't get that out I I discovered in my own my new retinal furnace and a little place up I didn't realize an electric motor that person was using a terrific amount of electricity and you discover that through Google yeah through this this power meter we college. And it's it's a free. I Google application and it's available now it's beginning to be available now. And you know you can look at it whenever you want and it tells you in almost real time how much electricity in my music. Dan -- of Google green trying comment on a daily basis to help people figure out. How much energy they are using thank you so much thank you would."

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