Ford Announces New Inflatable Seatbelts

" Ford betting big. The safety will sell with its new inflatable backseat seat -- Jeff Flock is live from Dearborn Michigan with more Jeff."

" Indeed taken then Brian a lot of attention to this today geared toward and I've got to suits to ski with me who is the -- vice president of vice president -- That is your area -- I tested for sustainability environment and safety engineering and who has been working on this essentially for -- career for ten years to walk -- this way if we -- as I wanna try to make it through the crowd a lot of attention on national automotive press as well as. A whole lot of folks this is the -- on which this was tested. As as Bob takes a look at this -- give me a sense of what we're looking at here."

" But this is our new technology that industry's first ever rear inflatable safety out. It's seat belt that will deploy in an accident and distribute the load across the body."

" Really important for young kids in the elderly who are in the rear seat I don't we get some video of this that you don't have extensive testing that you worked on this for ten years that's -- interest me this is one of the things that sometimes it put on the back burner or even eliminated what you're. Tough economic times wish you all have been through."

" Oh what what it enables you to keep this on track but we know -- Florida we know it's a top priority for our customers. Clearly wanted to focus on something that could via a real life saving. Feature for families in particular so it was really her dedication to safety."

" The first and only people at this point to have missed."

" we -- and we expect others to follow so we're very proud to be an industry first just to look at it just to give our viewers a sense of how this goes it's essentially a regular old. What sort of regular seat awards seemed softer -- it is softer and a lot of people and leave asked their opinion had said it's more comfortable to wear. Selling -- inflated position people probably wear their belts more because it's doctor and then as it in place it's a very. -- studies are real rapid inflation but it does distribute the load about five times more area over the body of people -- a fractional somebody older brittle bones young kids. That's exactly right that's who mostly in the rear seat there. -- kitchen and maybe some that the elderly so what you look at -- who want more time buckets over here that's obviously child NA NA you have safety seat there obviously parents try to do everything they can keep your it's your right and we tested the dealt with on a different -- it to safety seats booster seats. Children sleeping in all different configurations and it's going to be a great job you appreciate the time today thanks very much."

" A lot of attention on the sick guys at Ford the only ones that was nice also to get back to talking about new innovation in automobiles as opposed to talking. About finances."

" And bailouts but that didn't apply for Jeff thank you cant not report live from -- testing facility in Dearborn."