'Shift' Sales in High Gear

" All right we're going to take you back to Silicon Valley. -- fine electronic electronic arts and our American icon series."

" This payment is they're getting unprecedented access to the latest --"

" We kinda took over here -- We saved one of the best selling games here of electronic arts a six billion dollar. A video game company here in North America for the last that would be the need for speed up got. One of the top producers on the -- a lot of people work on it but here's Jesse -- An -- I well this thing -- what seven million copies last year. And it's one of those for what they call these ones that sell more than a hundred million copies overall AAA what is the excitement what is the thriller about the ski club."

" Me precedes it does bring in the first person driving experience -- the first time so all the views of the cars really the way we are further from the cockpit from the driver's seat. A lot of the experience of things we've modeled in the camera system. Modeling GeForce modeling -- affects the cracks. Certainly the PC is an area here are selling what could -- box motion chair and make trucks triple -- mostly complete immersion that's possible and next generation gaming."

" Well now -- declared that you can actually buy this part of that but it's the game that you fight for what's the price point boats around sixty dollars I'm guessing here in the US that's right yeah. And -- loved doing -- job how long have you been an electronic -- for about fourteen years since 1995. And sense we order our inception on cemetery -- need for speed shift and that's what this -- and then there's need for speed nitro which isn't it pretty much an exclusive Wii -- correct that's sad that we and yes nights -- on the Nintendo platform can't make your big pitch on why people should be used their hard earned money if maybe they're going to lose their job the economy's tough. But they're looking to buy holiday gift because you know this is what I know electronic arts is really looking for is that holiday sale."

" Absolutely love what you get is you get really cool innovative. Need -- product on the next gen platforms out this PC scenario obviously as the preeminent display of what's possible that space sovereign yesterday. Xbox-360. And the PSP you have a full variety of platforms support. You have even the mobile support you have everything you can do without need for speed game in shift in that you drivers experience on the -- and --"

" Well we've only got a few seconds let's let's not try absolutely best in human hair can you can tell us what you think about this well okay some innocent."

" Pakistan on the track I need some Dramamine because someone that I might really want to get nauseous when you do these -- a pick someone like you say here going to assert their race."

" When that flag drops -- times and -- that up and take this Audi."

" Going to end up in traffic school because. It's not easy."

" Now it's all about her out of control. And watching the -- for indications about -- a great minds of the game is actually doing a large number of assists for you why my -- already. Just where you started in the -- some already on the I'm crashing already again I ask him is the effects of the crash never it's never been that bad an amazing game I think. That's a big that they are going to run. And again from the driver's seat you get them physiological effect of the crash on the -- okay it's a very big clamp. What reason is very emotional very physical -- GAAP."

" He is the producer of this game need for speed David -- it's been an amazing day here is an American icon electronic arts number one audio and video game maker. In the nation but in other fighting for that position and we hope that we've shown people the inside of a business."

" Back -- you be careful because that airbag is about to pop out of the steering wheel you gotta be very careful lives. We'll see -- have a hard thing."