Would You Pay for TV on iTunes?

" Joins us right now associate editor at MacWorld there -- again. Rumors. Surrounding. The the surrounding Apple on this this kind of involves prescription subscription I didn't say nonprescription I need a prescription. Some description TV Dan is that right."

" That's right well what we're hearing is that Apple's going around to the content providers of the networks and the the companies to back them. And it's pitching an idea for subscription service where consumers would pay around thirty dollars a month. And be able to download their TV shows him live on the web that kind of thing."

" 72 did my cable bill."

" Well I mean that's that's a good question I think clearly that's what Apple's hoping for I think they've -- great with music in the past in this TV they've they've been selling TV shows for a long time it. That really taken off quite the way that they hoped. So I think if they'd like to challenge the cable companies and that you guys coming in like Hulu and Netflix try to get a piece that lives."

" Obviously they're going to have to getting good with. All -- TV networks cable networks because it spread out so much right now."

" Is that more of a pipe dream what do you think that's a reality that Apple could get deals with."

" All of these networks to be able to give everybody what they need to make that thirty dollars worth their while."

" It's a possibility I mean they've been dealing with them for a long time in order to sell their shows on line. But I think the networks are going to be able cagey about this because they've seen what happens in the music industry when they -- did so much control Apple. And they're worried that you know if they start. Turning more -- to a subscription model in my cut into their ad revenues in my kinds of deals they get cable providers like Comcast and and that's really where they make most of their money these days there was going to be a question for the networks of whether or not worth while --"

" Is all part of Apple trying to take over the world because there is a little bit world domination undertones here with this right and they start and tried once before with Mac TV and that's sort of fell flat. They clearly are trying to work off the fact that they have always credit card users on iTunes now right so if you're gonna pay for music you model paper TV. Again it's it's all part of this. World domination at your house has to be Mac. You know from start to -- well I don't."

" I don't think it's necessarily a world domination but certainly they've they've made their career out of producing great product the consumer consumers -- people like. And what you said they've got over a hundred million accounts on iTunes all the credit card numbers attached and it certainly seems like a great installed base for them. Com and they've tried to move into the living room with the Apple TV product and I haven't had much success -- There's a lot of challenges that the existing sort of broadcast model of the cable -- extremely entrenched obviously so. It's a hard sell to get people to switch over to a completely new -- consuming television. But I think Apple would clearly love to have you know more media coming through there --"

" We talk about what's important to Apple on this obviously has to be. Through weighing down the you know the pipe -- if you will in terms of you they've got the net book that we we're all you really anticipating right now that it got probably. -- another forward Gphone coming out I'm sure relatively soon they love the at the people's Tuesday. By three GS they'll grow another whenever I imagine this is further down up down the importantly -- and it."

" Well there juggling a lot of balls right now and it's hard to tell Apple obviously put things really close to the best. But I mean the sort of the rumors floating around are suggesting is we could see this as early as the beginning of next year but it's impossible to know they might hold off until especially if it takes a long time for them to make these deals with the content providers. Which I think it's going to be the longest part of this we're going to have to wait and see when and how those sort of pan out and they're not missing anything until they're good --"

" Is this something we're going to see come holiday season of the anti -- this is like the new holiday gift to give."

" I I don't think we'll see in the holiday season that seems a little bit too early in their focusing very heavily on the the music products they just release the iPhone and Mac sales Mac kind of stuff so I think those are really where the money is the holidays. But but looking into next year and beyond -- certainly trying to expand. They're under control and expand their their interest in all these different medium."

" What are we going to see this -- well we're kind of anticipating that this is this the small computers web based computer from. Apple has -- from a lot of other folks."

" Well a Apple's made no bones about saying that they they really don't feel like they can produce achieved by some 500 dollar his computer that's not crap and that's kind of what they view. So I think they're -- you know they're still seeing how this market shakes out. They have a number of portable products which have been very popular laptop sales were through the roof in this most recent quarter. So I don't think they're in any rush and they're making a on -- profit on the products that they do you have so I don't think they necessarily -- impetus to have made a cut rate you know low margin product like that. But I they are clearly working on on new sorts of things we hear a lot of rumors about tablets and -- and that kind of stuff so. I wouldn't be surprised to see something like that from them and its leaders. I can't we appreciate it good stuff there's always -- down the road thanks Dan."