From Fantasy to Reality

" Trading session that the world of gaming. Which is a huge multi billion dollar business our next guest is turning your biggest fantasies into reality. -- of his rich element creative director. Chief creative director of electronic arts joining me now in an exclusive interview and and people usually get to hear from you but I would say arguably you have one of the most important jobs here and that is keeping people inspired. And excited to come up with those creative ideas how do you doing."

" I think I think that you know I'm lucky I got a lot of great people have always gotten to -- that and that was have been people. High levels -- check -- but also the data that people who make products here. I think if you don't like people with her to be good at making video games ultimately got to work with a lot of people and ultimately there -- further -- I thought you guys just -- and worked overnight and slipped on futon and ate pizza and chips all night and to creating what video games. I think there was an -- and that was true. But the simple facts are we've put. 250 people for instance on a project you cannot be one of those shy retiring types of the project is to get them."

" That you just throughout very its sneak -- Chuck Yeager but reached back to that time because you did the first -- kicker it's true idea idea. Tell me about that what it was like back then versus all the advancements made today."

" But I think -- a lot of things have changed about a business one of them is that the number of people who player experiences -- a big deal when we did that product was the number one product in the country for about eighteen months. And we never sold a million units that product ever. Also that product cost about 50000 dollars to make and one guy -- by himself. -- guy yeah obviously those numbers have changed a little bit since them. And and I'll tell people is that 250 can work on a single project that's right it really depends some arrive on products may only have two or three people wide. Very high and animal might have as many as 300 on this front."

" Let's talk about Tiger Woods because that has been -- very popular seller for electronic arts but that up talking again what about the sort of morphing from the old style to the new. Sure viewers some some of the old ways that this was done -- and you get to see the I believe it's called the motion control that what it's called."

" Yet this is a blushing technique that I did at the time which was purely a bit -- I'm taking a swing with the various. Impeachment actually that's kind of boosting all right so let's let's just with the motion capture the other new one bright the so the shows you with a new ones look like and what that has knowledge capture swing consists ability to move the camera like that. I can only operate the old ways based on fixed cameras. What this does allow me to do those to go back and reach back and take all of that data that I've ever had -- so I've got ten years of tiger's swing -- on here. Someday if if tigers some like to do -- you can play with the Plano and son -- seven -- so in here. Explain what's in here so into it here ten years of tiger's swing that all the different acquisitions that we've done. And we continue that's a legacy of assets that we can continue them. Play forward as the technology improves terror will become more real because we have them. When you were a kid 25 years ago."

" You were sorry that enables you always have. You always had this passion and I'm looking at you got the shirt he had -- that but but -- what games -- played as a -- and and how that crystallized in your mind that this was."

" Can people do but I also played baseball and ice hockey the entire time I was growing up. So I think I was always like all games have great respect for chess is a game design it's 700 years old have one rule change is 700 years that's a good game designed. But sports are something totally unique and the social dynamic becomes out of a sporting event is totally different than anything else that's really what I liked about."

" Rich element chief creative director here electronic arts people don't usually get to talk to this guy he's working very hard with his team and inspiring them but thank you for coming out for fox this."