Purchase Your Favorite Celeb Style Online

" As to try to turn people's interest in the glitz and glamour and style of celebrities and an opportunity for real cash Eric -- joining us now. For this week's installment of small business big ideas Eric that's right David small -- big ideas this guy had a very big idea natural small businesses or how big it will get the let's bring in Bob Lisbon. He's the CEO of picks I was up. And Bob -- is exactly what his pick -- and then tell us where your money comes from. Sure we'll -- thousands a new consumer Internet service. And it it reveals -- products in the picture for people on their popular website so for example let's say you're catching up with your favorite actor on a celebrity blog. Your mouse over a photo and up pops an information card that shows you that the issues in the jacket and and the glasses. If your curiosity is satisfied your -- away in the car disappears. -- I'm OK so now I'm a web site and I may have pictures I may have paparazzi pictures up there. What a -- if I go ahead and hire you to put the information on the pictures what do I get is a web operator. You get a few things which is why publishers seem so enthusiastic about this new concept. One thing you get is a share of the commissions we earned when the consumers buy things through those cards but you also get more traffic to your website. And you get happy happy readers because. They get fan mail that we get forwarded to us that shows that they're grateful for the publishers adding a feature that they really enjoy. Our -- so let me ask you this this is your website this isn't one of the web sites. That actually has the pictures that you're talking about but I went there -- you roll them also over the glass is you get paid the price the glasses in the shipping its that are etc. Here's the question now. What if I am a well let's call Access Hollywood I think that's one of the people let -- have signed up with you. Do YC increase traffic because I've put picks us up on some of my pictures. You do see an increase traffic for a couple reasons one is that it's engaging to the audience so they spend more time on the site. Also those cards points to other stories and other pictures on the site. So in the industry is called -- circulation and that sends people through the fight even more. The audience doesn't think of it that way they just think that. They're being saved the burden of figure out what's in the picture so that if their interest that they can learn more -- forego going to -- real quickly some of the funding came from -- that -- who venture. Yeah we were pleased to be Google ventures stuff first Internet start -- investment that happened earlier this year -- ID EO Bob was money's part of the it's -- this GOP sounds a dot com small -- big -- thank -- David -- when was the last time your -- Well I gotta -- studio until cocktail party but a week ago I wore a tie but other than that it's been about when he gets visited here. Visiting your contract I mean you don't have to wear a look. I don't focus on the side David let's focus on the high end sixty -- he -- and -- I look at I -- no man goes right there for a while boy did you ever changes subject in her wedding costs Eric. I think it's based you know campaign over please -- thank you -- we'll fifteen order order each full warrant for him formidable third base and lucky man enjoy your attitude in -- I bring my eleven year old whose birthday is very good run."