Edmunds: 10.35M Auto Sales in '09

" In the main Hamlet that's just -- Caldwell which they think they senior industry analyst with Edmunds does the broadly speaking what your Edmonds is predicting a ten point 35. Million annual sales rate is still do overall down from a year ago is that glass half empty your glass half all. I think it's actually a little bit of bomb them in the back -- increase senior every year is good news bad you all remember October last year. Well you know the start of the end for the automotive industry. Sell it anymore and we could be sitting here saying wow this month is worse than last year was treated it would happen but we're not so that he has the ability could look at the --"

" I just Gillis and I was obviously making a bit of a sort of us and our viewpoint on price I don't mean to pick on them. But the same time when your losing expected to lose 3033%. A year market share. Year over year you've got a new -- coming in he's probably got a very different idea. About what kinds of cars are going to be selling in the future. What does the future for Chrysler as we know what I mean you know the grand Cherokee. That the the liberty. Did the did this tragic nitro."

" Well I think you know tomorrow they're going to really focus on product that they got everyone's clamoring for as we've seen a lot of titans come out of both -- And GAM the other two domestics about each -- but struggled this past year. So I think they're really going to focus on what's coming out I think we're going to -- definitely for new product line. Me and not think an issue until walkway from some of their flagship like the Jeep grand cherokees I think a lot of achieves the rams will be -- I think we're -- new things. Possibly alpha Romero Fiat brand brand vehicles. You know she managed an announcement. Focus on GM for a second Jessica and October sales numbers expected to see a gain there. But how much is General Motors paying for those sales incentives and compared GM to say a Chrysler Ford. Yeah definitely paying for for the a lot of this market share gains -- a lot of 2009 models. Left compared you know when you compare -- some other brands like -- reference and so they're able to really turn on the -- these elements -- we -- cash -- a lot of their vehicles. And we can't forget October with truck month saw a lot of trucks a lot of cells which benefited him in a lot of ways. And a couple of that would a lot of the strong marketing they've been doing some of their new product the equinox which -- buicks. Sourcing a lot spending come out of GM so you know I mean he spent. Money need to increase of our show you have an initial foreign policy a little bit of increased from them. If you look at that compared to -- Chrysler adding Chrysler's really got knocked up doesn't have a lot of product to really talk about her on the telethon. So I you know what can they really do that her hands are being tied. And I think Jim is trying to policies that work or was a little while ago -- really focusing on some -- there strong product launches some of their product attributes versus competition fell. Eight affect -- little bit behind Ford and Chrysler is a little bit behind both GM and Ford. Jessica thanks for being here Jessica Caldwell senior industry analyst with Edmunds."