What's Next: 3D TV

" Earth was flat panel TVs -- hi -- And now the latest buzz in the TV business 3-D. Television makers want to bring the technology. Home to you and leading the pack is Panasonic could just unveiled a fifty inch plasma greedy TV set. That will hit stores next year and joining me now. Is that Stacy is back -- chief technology officer pants on the -- I got the sense of time with you. Yesterday we're going to see some bit video may. With the glasses on that you've come up with something to make my fairly new expensive HDTV set and and Blu-ray. Dvd player obsolete thank you very much slow."

" I would sailed sedate people buy televisions every eight to fifteen years we strongly believe that in consumer electronics treaty is the big thing. For the foreseeable future so if you wanted to have the option of buying it mixture."

" Talk to me about the technology that goes into the programming because if someone's going to go out and pay extra money for this set initially. They want to know what am I going to be able to watch and you have to shoot the programming film or say sports with two different cameras. How are you working on getting content available on what are we talking about here well."

" Both the first please shoot treaty is you have to chemists and left -- right time. And you have to images -- on simultaneously. That certain that some does that. We've managed to do it in such a way that you have to high definition streams both left -- And writer. So in short we're working with all the studios will look middle of board -- from the distributors and have -- love that because ultimately. Consumers love it a hundred million people who've seen it in theaters they love it they wanted in the hum. This she -- they think they can make more money. But it but -- Full OK well Reuters this most -- senate from a business senses when the -- consumer proposition from the retailer provinces and it'll make sense."

" Everybody -- in the -- have to wear these glasses for the foreseeable future and how much would that cost."

" Nelson's Ryan what little we haven't determined the final vote for us but. When it comes to mass. That when they come as a skills kick in and I don't think that will be a problem until."

" We talking about initially you'll come out with a fifty inch TV that it is. 3-D capable. What an I I know -- reticent to talk about the exact price but what kind of premium are we talking about initially."

" You may know is -- expensive many people expect it wouldn't become open new technologies. I'm thinking as I said this is the next big thing. And therefore get past him mass merchant. Mass market price. So."

" uprising a fifty inch Panasonic and flat panel and is said about -- little bit less than 1400 dollars at Best Buy so. -- come out to give me can you give me a ballpark of how much more. 3-D virtual call Altamont counts and that the wolf but I but -- it doesn't it's not a huge payment that's what it was -- Talk to me also about that the technology behind this because you will also need. A box that is essentially it would be your Blu-ray dvd player that would be a converter. But also are we looking at possibly -- technologies everybody always goes back to VHS versus beta max. It is that going to be an issue."

" Well forget I think it's more like high definition is an extension high definition the next thing that's so in that case there is -- and to discipline people that. So I think people can get into behind and 3-D straight away."

" What -- also. Go watch a few clips that I got to see some form run racing which I know that your fan out skiing Olympic events. And luckily got to see the avatar trailer and 3-D how comfortable is it to watch. This 3-D over extended periods of time I consume a lot TV I'm talking hours of television watching -- would it be off putting to people."

" We've done a lot of consumer testing and we will continue to do so it's still in the prototype stages but every time that infamous -- this -- no adverse reaction to it. We would just open --"

" So what's the coolest thing you watch so far on the 3-D TV will be avatar. If you -- all night at 1040 minutes I gave up. And jealous I have to wait until my parent company comes out whether rightly so incentive box thank you so much as today. C.'s -- is great to see you thank you thank you chief technology officer at Panasonic."