Improving Cities' Infrastructures

" United Nations General Assembly world leaders have been working to come up of ways to control climate change. Philips electronics is on board trying to make the world a little bit brighter. It's focusing on infrastructure and buildings in major cities and unveiling an alternative to the sixty watt lightbulb. And an explosion that come back right now -- the probe was he is thoughtful writing executive vice president. And see you know good to see you read it very good morning. Pleasure to be. You guys were just to the United Nations over the past couple days you as well as well Philips electronics CEO Tom -- placed relate what is the top priority on your agenda why when you hear."

" Well we are here because we think that -- the health -- lifestyle I think company we can contribute to making the world a better place. And particularly in my case with respect the lightning lightning is really ready. To help. The governments to do whatever it takes to get energy efficiency much higher on the agenda. And it's. Helped who makes it is more livable and I've made the world indeed embedded -- and in terms of the quality of life."

" What we threw some of these statistics because I know one of the top conversations is. Making people aware of the migration into the cities and how much energy is used and how you can fix that."

" In the numbers up with a spectacular about 50% of -- population lives in cities. And those -- to -- 70% of the energy consumption around the world and all that energy consumption -- thing is about 50% so. You just think about if you would accelerate the renovation rates and -- driving or -- sliding into the -- which are today only -- to 6%. Then you actually can really improve. The energy efficiency and free up resources. In those cities."

" A lot of the infrastructure harsh -- on the stimulus programs that have been announced around the globe. Have been about creating new infrastructure is -- you say. Wait a second hold on let's get to the renovations because that's how we create efficiency. Why aren't we doing that and one of the cough associated with with renovations to become more --"

" I think there's two reasons one -- many of the stimulus packages and the interventions Bible moment actually focus on new construction. I think that's a missed opportunity and in case of incentive schemes and and special. Programs they're not putting video from political picket. So what we've learned is that this for a -- by creating our own for the sick energy services company. We actually can help companies when it's about these cities who you know apply sense and simplicity so to speak on those regulations. And then and happened to the potentially opportunity."

" I have in my hand right here 88 a lightbulb on fears appalled that you are you submitted to the US Department of Energy. What does this -- due for some 61 Apple."

" While there is indeed the initiative of the deal we had the Department of Energy to how the bright tomorrow -- price and this is a alternative and -- That is an alternative for the sixty what's that encompass both. And it's actually won six of the energy conscience was only consumes then what. -- sixty watts and it has better or the same core temperature performance. Efficiency. And even think about him back 425. Million of those sixty what's. Like Eagles household in North America -- your house about 50% of the North American -- whole market. And would that -- we could actually you know free up energy that is the equivalent of the energy consumed by almost eighteen million households in North America every year. So it's a revolutionary -- in in terms of changing. The did to depart on time for focal tumor like --"

" What would this cost me an you don't have a name for it yet what would this cost me for example versus just a regular sixty -- all that I bond market today."

" While I mean it's going to pick it it's hard to say right now because we go to depends on the voting should. And we have to. But it might be slightly more expensive but last longer exactly have made it actually should -- about the price of -- the purchase price you have to look to it from a lifetime value point of view. And actually raised it last the duration longevity of the moment."

" A typical when you walked in about royal Philips you've won so many of the different businesses within royal Philips on. It won't be thrilled. The lighting business that health care business which you guys have been full steam ahead. And the consumer business how to break down and why by the overseas markets. The India is that China has been developing nations where -- you're sticking some huge --"

" Yell all we we very clearly say we want to be a health and well being company and we have a balanced portfolio lighting of about 30% of sales. A royal Philips healthcare and lifestyle would be two times 35%. But you make a very important point to deport foreigners geographically also very well balanced and one sort of our business isn't the emerging markets. Just remember that -- argued emerging markets -- present about 13% of the global GDP. So in terms of growth potential and in terms of tapping into the opportunity of very large cities. Also in in India China and that Asian markets. It's clearly it's a strategic priority for us. When you look at some of the health."

" Care products that and from the debates in this country for example about health care reform. You guys have meat products from you know that -- basically sensors that are -- around your neck. A hospital bed that can notify. As someone who's at home they can notify hospital or physician and something's wrong me. Why you see such a terrific opportunity there you started this ten years."

" While -- really but when we talk health that we -- patient care sites so patients who -- the cardiovascular treatment or quality. I would look -- it from -- all but the warming up you know from from really when somebody has a problem that all or wants to prevent a health problem too. The off to care often leaving the hospital so. In -- way we approach health care we we approached the very into your holistic way because everything that the patient should be at the center. And took an in that sense have a everybody's different view won't what how that should be. In general and actually enlightening and Hussein. We look to the lighting business and also much along the axis of technology. But we look food to places on the spaces people live in homes offices fifties. Factories and we tried to make those hobby -- more more livable -- that's more enjoyable places to live. And in that sense liking contributes. -- health care. Who you know creating this health and -- proposition."

" Okay well we need to finish up but -- this -- all I'm saying to myself in the tackle this is like."

" level college will be definitely recyclable everything has been sold through having to spend incentive that the criteria which were put forward by the -- you were corporate integrity released very devastated it agreed to open putting the bar very high. But I mean that's what I would expect -- from the Goldman that they put the bar very high and everything. They they awful and it's up to the industry to to respond to it and we are ready to respond to it."

" I'd pretty pointless it was terrific having you want let us now if you will win the top prize of US department. Of energy into a much come back it was a pleasure to."