Five Fundamental Laws for Business Success

" Do you want your business to succeed who doesn't right or maybe you need a little more love. Here's how to talk about his five fundamental laws of business success is John hope Bryant is the author of the new book love leadership in new way to lead and a fear based world. Is also vice chairman of the president's advisory council on financial literacy and the founder and CEO. Of operation hope John walk over the program honored to be here and I segue from this in the segment that we just did. The one thing your your book about what selling very well also congratulations on that Emory. Loss creates one of your laws -- loss creates leaders an interesting point because. If it is about correct that only through hardship can we truly grow."

" Yeah legitimate suffering I don't mean notes might be eaten there wife and saying that level that's not what I'm talking about -- legitimate suffer. But suffering for the good I mean no one woke up in the morning and said they wanted to start a cancer foundation. People who start cancer foundations are people whose lives have been impacted by cancer either themselves or someone they love and care for so rainbows. Follow storm he only able Randall would we if we ever know if the storm first and you have a rainbow so. It it lost does create leaders if you look at what a person like Jimmy Carter Bill Clinton has done post presidency. Really they've done more post presidency. -- the world it's some would argue than they really did even during your administration you. Look at the lady created -- the Muslims drunk driving. I mean she wasn't very spiritual person. But when her little blue eyed blonde -- it was hit by drunk driver she was angry she was upset like anybody would which was heartbroken. And she said what could possibly going to come out of it. And of course she created an organization save the lives of millions so Ramos after storms and -- great leaders I was almost six months of my life lived in my Jeep. And why go into a CEO's office today horrendously. People see which option arms and no head no when I walked in the door when really you can't get worse you can't."

" Fall from the floor but that's -- leave your second law. John -- and it it's various -- fake but very powerful fear fails you know you just can't live. In fear you can't work in fear you can't growth for a year."

" And what we're dealing with now here and around the world -- global crisis. Is a massive level of fear this is gone from mortgage crisis to a credit crisis to a liquidity crisis to a crisis of confidence. And underneath the crisis of confidence and fear in underneath the fear in the economic sense of massive levels of financial literacy people -- with the payment not always the interest rate when I bought a home. And you look at the deficits in our State's forty or fifty states are running deficits it's probably tax revenue. Tied to mortgage foreclosures tied to financial literacy -- with the payment that was interest rate. We have really lost our story line. And we need to get our story line back I keep saying this is not we talked with a before you know this is not a recession it's a recess. And we have a chance to make the most the next thirty years the most amazing thirty years in modern history. Or could be the set up 400 years of absolute misery but it's up to us. No no 10. You know we welcome them in the morning 400 years saying I have no idea. That the founder of this network I got an idea the founder Wal-Mart I have an idea the founder of Apple I have an idea. But but in the last you know -- the risk loss to succeed yet but in the last -- he -- I want to make money. And money became the product would we should be the by product. And we became obsessed with money if what they were losing our story large so really if the Christ the virtues and values. And not an economic crisis you just feeling and economically. And we had to get our story -- you've."

" Really top personal responsibility though when you go to bed five million kids dot org website there is a tall he gave to some young school kids. And I watched it early in the AM this morning you said I don't want to see -- in your seats. If viewed it as if somebody owes you something I don't want you looking up at -- in the sky as if some -- is if you somewhere better if they're something better to do but that's really really sending the message of personal responsibility."

" Well yeah and -- what I was there was civil rights icon ambassador Andrew Young who's my personal hero I think we need to move from civil rights to civil rights. If you don't understand the language of money today you have a bank account today you're economics way. And in the post global economic crisis view middle classes that you feel forced the world in this thing together who -- really -- some of those kids is if I don't fit. I love you but if you don't like you you can't like me if you don't feel good about you you'll never feel good about me if you have a purpose in your -- you're gonna make. That the life of the world. Horrible you -- start with you and they told -- rarely you're incredible you're amazing you can do anything they don't see men in suits. The growth -- women would business cards so they want to be rap star athletes -- god -- drug dealers not because they're dumb they're stupid they're very smart remodeling what they see. And they got low expectations people don't expect a lot of them thought I was doing was rallying their spirit well we have to give them high expectations and as you saw they responded."

" To talk about finance the numbers -- US economy for high school dropouts are staggered there. The amount of money that they save Colin -- organization estimated that if every high school drop out stayed. We got a high school education BA BA the extra income and lack of cost would add 300. Billion. To the US economy how we fight that."

" What an and that's why and by talk about let -- leadership is not walking by -- we are the world must not talking about who I'm saying I love his work. Not -- laziness and anti lovers evil we're not doing the work in this country if you look at the and that that there are children as consumers as customers we're failing our customers. These kid 30% of all kids dropping out of high school. Everybody. 50% of urban kids from now and I I'm embarrassed to say with a radius from black man. We're failing these -- the dropping off -- one reason they don't think education's relevant to their future. Yeah I made it relevant shall keep how to succeed not a proper how to do well legally financial literacy -- private capital homeownership opportunity and entrepreneurship. And so Quincy Jones Andrew young and Aaron launching this five mean kids to break the back of high school drop by generation in America and it it cost more since the -- the jail. Then put them through college -- until we got we got to leave it there love Peterson presented above John hope Bryant thank you so much you so much."