Battle of E-Readers

" well let's get to Amazon Amazon. Facing competition for its popular Kindle. By Amazon."

" For more on this battle we're joined by -- benzene is vice president business development for plastic logic -- this -- will manufacture the reader for Barnes & Noble -- great to see a thank you for coming in and got your task cut out for yet how will. Your device differ from Kendall. "

" So I think and a number of ways actually in and I brought an example of our rights just to give you and an idea. We haven't of our our -- really to focus on the business professional so you'll notice that because of the size of part of nice it's really optimize for. Content for the this national newspapers magazines periodicals a lot of types of content that you little smaller than the candlelight known as well one of the candles not smarts than the one time it's actually larger than the DX that was recently announced -- larger and you'll notice no buttons all touch screen -- all included user interface this is just a model example. But because it's based on plastic electronics it's also very light he noticed holding net. It's very like that's the real -- how how -- it's totally -- a thirteen ounces are very like very like -- slightly flexible. The screen it's actually inside that that we manufacture is a flexible screen technology so. Where -- targeting a different type of customer that this is professional. Like Amazon that really is retiring sort of the leisure books greeting customers of anyone."

" Okay let's get right to the chase here how much is this going to cost what's the price point and are you ready with a manufacturing for. A major sort of push when people at Barnes & Noble puts its shoulder behind us which we would assume it will. And one of the biggest problems with some companies face is to not have enough inventory are you ready for crack."

" We're planning ahead for that we've announced that we will be in the market in early 2010 we're on track for those plans how much. We have announced a price -- just because when on the market yet so we'll announce that and actually -- specifics or offerings -- feel closer to the market to launch. But Barnes & Noble is a terrific partner we're very excited about the partnership they'll be powering our store. They being bring great technology. Great great knowledge of the customer. And in addition as you saw yesterday they announced the world's largest U bookstore so they plan on also staying hands on the content side -- right we'll talk about time."

" Ten books in digital form in March 3 point 7%. Books in digital form as opposed to the total number of books. In May four point 9% she had this tremendous growth I guess because of the -- how will this affect that people."

" I think -- they'll the entire market is going to be very vibrant market you see. For a number of reasons one technology has changed. We're doing adding in an early next year that's that's a completely different device maintenance on the market today. The publishers are now embracing business models around this so there's a lot more content available for the consumer. And really mobile consumption of media has been you know common -- sometimes so."

" What big newspapers in certain cases out of business -- a plastic logic of the vice president. We're going to bring you back when you're ready to roll this thing -- thank you sick -- take on the candle and you already in one sentence with the words so we'll be ready."

" al-Qaeda. Al good to see you thank you very much into question."