Utilizing Social Networking for Advertising

" The downturn in the economy many advertisers turn into a social networking site basically it was that we know about TV right they're moving some of the money around from TV you'll platform. To do things like FaceBook and MySpace and Twitter and tweedy and why those things but do they really work. You're not to talk about it if consumer analyst marketing expert in the rain. To welcome thank you pioneer -- digital stuff. --"

" Analysts -- here but does not work. I think it works at this. That when you talk about Twitter and and you've been pushing your own Twitter patted my dad I I caved I feel so humiliated and some strategies and you just you dump the united. You know and I think into thinking about Twitter is that. The currency for Twitter seems to be the more followers you have -- more people you follow. And with Twitter -- the more deeply file into the market but -- you. Is diminishing return game because you suddenly now if you had 500 people that are following you when -- I've heard those people. Are actually listened everything you say his chances are they're filing another 500 people. So the more you follow and are following view the shorter your attention the message -- lost value difference as any company wide use Twitter when its products can get lost in the shop -- wolf what I would consider possibly useful in -- and I and I and if there's not a lot of our -- the qualification here not to have to have my life for everything but it. It helps. Is that. If people are talking about your brand or your company and someone I I certainly want to know about it and is a couple of great sites out there topsy dot com is a great site. -- accident like the Google search rankings so based on the number of people but for Twitter. The number of people that search or talking about your brand so if you're. Sony let's just pick a brand if you're Sony. The number of people are talking about Sony in the frequency with which they're talking about it it will rise up on the top C dot com page rank. And Google in the search a look at what -- so I'm brand manager Orion. You know -- worried about something happening with my company Tylenol -- you know one of the issues going on. I'd like to monitor what's going on if not necessarily to communicate an and a minimum at least to be observing what's going on and you know cut the losses. It is in some ways I think it is an ice -- component for sure but what about selling and marketing rather than gathering information getting information out there is is that Morgan Stanley report. From a teenager who was doing more prevalent there insider said hello. People my case heats with -- and -- is it not because it's not cool but because they can't afford the texting plan that allowed to -- their friends and spend time on Twitter except. It's an interesting economic issue for them. But when it when you talk about companies that use its actually -- e-commerce so with a life. Delta has a case study out there where they put a promotion or coupon and apparently again this is just. Reported that they sold about a million dollars worth -- product from a revenue perspective so. Something there that posed as a lot with the with the Internet I just read today Novo Nordisk for an interval and yet I thought I'd like fake blood. Okay and that it is a race car driver who I guess like a variety music and he's exciting he's he sort of this spokesperson he is their rampage that. -- but I I wouldn't necessarily go home not every brand of -- to be fully vested yet. We're getting -- regularly rain thank you very much we'll see you back soon talk about and the next thing the next time on a couple weeks of the new platform the grant something out there."