Health Care Info at Your Fingertips

" While it's a program almost every doctor and med student has and there are Smartphones and I bet you didn't realize it's called. He pock royalties. It's an application. That brings its users healthcare information write to their fingers -- fingertips. Given the recent FDA warning on Tylenol and other painkillers. Is that may be heading for consumers as well joining us now is Jeff tang name he is the president and CEO all. Our epoch critique it's good to -- yet thanks for coming in Jeff. Now bottom line the easiest way to explain this program to people and I know you've got -- Little cellphone right there to show us but is that if you want to send a prescription that pharmacy you can do -- be split by just put that in your iPhone that's correct and actually doctors can also look at disease information and what your lab tests that I might be too high or too low so all the things the doctors need to keep. -- top of mind as they're seeing going from patient to patient we help them with so so basically all you need is is -- right well many many years of medical education that. But there's no doubt over one and three US positions are active users of our software properties is now. The leader in mobile software for doctors. We've done studies showing that we helped avoid over four million adverse drug events per year we'll -- let me let me stop you right here because so many of the losses that we hear about. Happen if their legitimate lawsuits a lot of them of course are frivolous but if they're legitimate a lot of it has to do with prescription drugs because that is. Really the main way in which health care works now -- through drugs so if you combine. The wrong medication you can have some serious injuries that lead to lawsuits and deaths."

" It's true I mean the institute of medicine reported a few years ago that the -- leading cause of death in the United States is adverse drug events so. It's important you know when you have over 3000 different prescribe medications we have. -- fifty different versions just a Tylenol each with different active ingredients. We have product on the market like saint John's wart you know if you -- patient taking saint John's wart. In May actually interact with the other drugs that your take this is an over over the counter drugs that I was supplement that a lot of people take so. It just basically speaking if if I'm going to prescribe some kind of medication the patient from all look at up on the on the web -- and it'll show me all the other drugs that it has that are adverse effects from two or we have. That's correct and even in cases where the patient walks in in this having. -- muscle pain can help diagnose that problem by seeing with the lab -- values are what different drugs they're taking them might be causing it. And it really is a big time saver for doctors as well keep in mind your doctor see another patient every eight minutes all day long right. And they don't have time to go thumb through textbooks and do with the old fashioned way and so. We're really proud our software has been shown to say about five million hours of physician time of year we think about the savings to the health industry and that kind of savings. And the main thing is a savings of lives and it's impossible to calculate how many there are there how much does your software across the doctor. Sure. About a 150 dollars a year for our our primary service. Although the drug reference part we offer for free and so consumers patients nurses -- anyone can go to Orlando I trust your doctor it's a new doctor somebody is now seriously that people don't trust their doctors anymore. At least they're recommended to another -- they may not know -- could check it yourself right I'd say two things for you know the patients in the audience out there first yes you can go check on your own on our website pocket dot com but also. Be sure you tell your doctor about what over the counter drugs you might be taking because. I think as we've seen with all these celebrity death and everything else -- drug interactions are serious problem. And your doctor needs to be fully informed hippocrates dot com by the way it's EPO CRA TES dot com yes and how do you make money beside. 100 some dollars -- to subscribe yes so our -- been very financially healthy we are privately held we've grown very nicely the iPhone has been a big hit for us. I would make your money primarily by having doctors -- pay for our software. And having other sorts of sponsorship so. You can actually do surveys with doctor pharmaceutical sponsorship we do you have some pharmaceutical sponsors that's not a little bit of a conflict of interest there not the way we handle it just is -- new England journal of medicine and jam have you know clearly identified pharmaceutical sponsorship. We do is well and in a way that we believe is helpful for the doctor we have. Breaking news that they can sign up for in their specialty sponsored by various companies helpful for the doctor and the patient Jeff tagging great just."