Making the Case for Clean Diesel

" All luxury automaker Audi is working to tackle climate change with the new public awareness campaign making a case for clean diesel. The campaign which kicked off this week is using everything from TV -- the viral videos in the FaceBook to address misconceptions of diesel. You'll London the issue is the Audi of America president and he joins me now from Washington. Don't -- up. And made the London assembly had a report that said 3000 people die in London every year from pollution related deaths. -- to talk about car emissions but they beat they've really focused on diesel. What are you going to change the perception of diesel."

" I think these are some of the issue resolved. Realities student in the cost when diesel feels wasn't on the quality that they ought today. We nowadays have low sulfur fuel available also in the US. It finally came to this market recently which allows us to introduce modern high technology engines with dramatically reduced emission levels for example. Between diesel engines and -- viable today. Would have. 98% reduced particulate emissions and these are the ones are people worried about so that we've got to the point way. -- the -- on effect significant blow up even ample gasoline engines would never been an issue. Johannes relatively gums CO2 emissions of of I could just said okay -- 25% lower than gasoline engine as well so. If actually we want to -- quickly. Diesel India that is the way to."

" Okay everyone gets clean fuel efficient cars never no one has a problem with them except for the price tag. Ultimately what are the for the consumers of these of your cars what are going to be the benefits and are they going to be able to save any money."

" Reality is that new technologies the -- expensive and they is. An entry premium. But again. The cost of entry into king diesel powered vehicle is in fact significantly lower than a hybrid vehicles. And then the most -- and -- you get to more than take his impact on fuel consumption on environmental. Emissions then we'll have a cause. If you look at the economics. -- individual 25% low fuel consumption. At current diesel prices which in -- on lower than gasoline. Within seven months the average American journal motorists should have a pay back."

" on the energy bill that's going to be voted on today on the hill they have some provisions in there that help the future of clean diesel cars and clean energy in general. What do you think the outcome of that what are -- hoping for."

" But anything that also from a national strategic interest point of view. It is essential that we embrace old technologies. Which take us forward from today status quo. Not only with environmental issues but also in fact in terms of America's energy independence. Just by virtue of the low fuel consumption if around 13 of the vehicles sold today. We're a pallid -- diesel technology and in case in Europe it's 50% so we go to wouldn't even be that high. We would save as much -- as we import daily. From Saudi Arabia. We would save that -- every single day manager imagine the phenomenal transfer of wealth to. To some regions of the world that are not so friendly to America strategic interest. I think it's an issue that it needs to be embraced at all levels whether it's that's a national strategic interest in bottom of the interest individually economics it all looks."

" Ya -- you let out a very persuasive case this morning want to thank you for your time really appreciate it."