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Obama's Media Blitz

Title:

Obama's Media Blitz

Published: Wed, 24 Jun 2009

Description: Marketwatch Media Columnist Jon Friedman, Former White House Press Secretary Dana Perino, and Former Playboy Enterprises CEO Christie Hefner on President Obama's busy media schedule of speeches, news conferences and interviews since becoming president.

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Automatically Generated Transcript (may not be 100% accurate)

" President Barack Obama appearing on ABC's good morning this morning how do you primetime town meeting on healthcare on ABC. It's the latest in the string of TV appearances for the president in his first five months in office the president has made. 173. Pages held nearly two dozen news conferences including three primetime affairs and given more than fifty media you know various. Although we should -- not want to -- Her Cox is that part of the Fox News Channel mindset that absolutely. At this rate the president's going he's closing in on quickly on how to turn self proclaimed title as king of all media. But is the president ultimately over exposed and what are the risks. Here's my take number one the president and his campaign deserves very high marks for their exposure on the Internet. Things like Twitter FaceBook they changed the outcome of the election by reaching young voters on the Internet and they continue to do that. Number Q has -- the United States it's his responsibility to speak to all constituents. Including those who watch fox. Number three the president while promoting transparency should be careful -- doesn't over exposed himself. He -- a job to -- his exposure could be key to confidence in this country but it could also spell trouble. If those programs failed to deliver. Here with me now the experts to break it down Jon Friedman the columnist at MarketWatch former white house Press Secretary and Fox News if you regain freedom. And Christie Hefner the former chairman and CEO of Playboy enterprises -- guys get -- running ruining. Can't I'm curious. Hi Susan this is all calculated behind the scenes. How much does the Press Secretary the white house Press Secretary along with the advisers to the president determine how much and where Vega. Well."

" Act I don't know exactly how they run now White House that how we get it as in the Press Secretary played the ability to the table. Scheduling not the president and looking at the policies if we want to implement and backing out and that what was the way to get message out to the people to try to get people behind that. So I think that's how they was going on in the Obama White House is -- what they've done so. They -- is in the lead up plus he's incredibly popular. He's new and said this might taper off after awhile but I think that. The question remains whether he's necessarily overexposed it's. It is actually going to get them what they want because as a double comes out and the details of these plans people aren't. Liking what they hear artsy and so no force of personality is going to change that could see how much -- that is -- issue is that he a lot of this rests. At this time on his popularity. But where he's losing ground particularly -- in the polls is on the specifics of the details related in large measure to the costs associated with the planned cities trying to reform. I think what's key in that regard are. Independence and I suspect that there -- watching that closely. That was the biggest change in the most recent poll in terms of popularity down fifteen point. And now based on the pew numbers 39% of American self identify as independents above 33% for Democrats about 20% Republicans. I think that's -- which is why I think this town hall format. My guess is they think is very important because it will give him a chance to vote. Here kind of what's on the minds of different constituents business doctors patients. And also calibrate because. I think he is trying to come up with something that he's as close to bipartisan as the and -- polarized country we can come up with that the plan. John health translating so far in the media business because. And we media outlays will include his presence on the cover of every magazine or so with the First Lady."

" The rock star. And irrational politician lost our president he's hot people want to know all about in this family -- dog. This policy is everything so of course being as popular as he has been the first six months or so people can get if this man. And that's why magazines on the cover of People Magazine time magazine everything's that's what's illustrated so far they're probably next so -- hot."

" You know until -- you and I were talking last night and Sean Hannity it feels as though the tension is growing particularly now as it relates to this situation in Iran in. There were moments where he can either be incredibly charming in a press conference. Or show those those signs of you know what I feel -- the stimulus package isn't getting out as quickly as I'd like to. The likelihood is that the unemployment rate is going to exceed 10%. So he started to give on some things if -- of that the resolution that he's got to be broader and wider and transparent even when he's making mistakes. Well I think it's just the result."

" That the results that they you wanted to see. -- not be achieved so. They are not creating or even saving as they call him the job they said that they would. Be able to do with a pass a stimulus package the health care bills going to cost one point six trillion dollars. And only covers sixteen million people of the 47 million people I think are uninsured so. I have -- Gingrich had a deadline set every time the government gets involved I'm pretty sure I think -- Hanna Barbara that when my my taxes go up and I get less for my money. And I I think the mood in the country right now if they want solutions. And spend five or six months the rock star status is and part of it and they've milked it for everything it was worth and I say take it wherever you can get it. Because it won't last forever but I think Alexis you make a really important point because I do think that. One of the things that's going to be a hallmark of this administration but it is a good thing given how unchartered waters are that we're in this country. Is it going to be empirical not ideological in their basis so they're going to be things they tried that don't work. But I think they're going to monitor them they're going to communicate about the -- going to make adjustments and I think that should be up some comfort to all of us because the truth is nobody is going to get it right. The first time on everything but what you want isn't a simple fact based administration."

" this month also in fact that he's been reassuring people is that making promises or guarantees or fallacies. Trust try to calm people down unemployed people people -- for the jobs in the country in general which -- that is that's a pretty smart policy to was to communicate. That things are okay I'm in charge of -- going to be all right."

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