Getting California in Shape

" All right well take -- yelled. -- CEO of the home GM system body by Jake global is breaking into the fifteen billion dollar industry of diet exercise and weight loss products. But the website -- orbit. Which looks to personalize physical fitness for customers to launch of that orbit isn't the only challenge -- facing. He's also in charge and getting over 340000. California students in shape. As the chairman for the State's governor's council on fitness Jake joins me now along with nick decided to yell of hit Orbitz. Good morning gentlemen good to see guys. And Alexis how you doing our morning areas all right take let me stick with you first of all the chairman of the governor's council on physical fitness. Yup a lot of work to -- Harry didn't do that all those students."

" Well you know I've been -- out governor's council that is -- California for the past four years. And as I said earlier in the program you know it's really about focus. And what we decided it was when I sat down a Governor Schwarzenegger. And talked about what it is we want to accomplish in the state we could be this and let's get all Californians shape which would have been terrific and and hopefully that will happen when date we have let's focus on case. And -- and I think that becomes really important -- focus and we set out came out this governor's challenge to be active. Thirty to sixty minutes every that they for a month. We launched it 2006 we get 10000 kids pick the challenge of a 670007. Let you got a 158000. Kate's pick it this year. 340000. Case in the state of California took -- governor's challenge. It's been really exciting it's really all about getting started and when we talk about getting started think about. Adults and grownups everyone is sitting at home watching or in the office watching everybody wants to be in shape -- won't want to feel good about themselves. People don't have the time. A lot of people these days you know money's tight. Time again right Ed Ed but I've I've always been on this believe it is probably shouldn't be your own environment when you bring your own home. The king and queen of that castle I was the first federal your personal fitness training sort of created an occupation. And he is I've always wanted to create. An application if you will that. Was available for all consumers around the country around the world that that you can go online. At five a personal fitness trainer that was right for you. And we have now been able to achieve that that would that the -- here who is off CEO of what this modest. Tech guys I -- the nicest guys around to launch in orbit which in essence if you will Lexus. It matches up a consumer like yourself you take -- fit this profile. And you get -- stuck to for real live personal fitness trainers that you decide. What Trainor it is that you want to choose at this trailer creates. A workout program -- nutrition program not just wants but a living breathing program. They're still -- the only basis on every day."

" Little interject here I don't. -- this sounds pretty awesome how do this though. Without the human tied to me how many did this online and make sure that people either stick to quit when they get and kind of results that you're hoping you'll cheat."

" Well that's a great question and I think that from the onset what we wanted to make sure is that. We didn't do without the agreement between fact and brought the human touch to the online world. The key to personal training. Is that one on one connection that you have with the human being that is not just giving you a plan that static as Jake said but leaving breathing dialogue. The the biggest issue with training as I got up early today as far as skip my work out I work late tomorrow so I'd a badly. These kinds of things that we wanted to make sure that that human. Reality. Was that of a big part of the -- that system so what we did was. We first connect you to the right trainer for UN not alone is critically important because it's not just any trainer -- one that fits your personality and your name just so you know."

" act at launch we have over 250000. Trainers from seventy countries around the world. That are available on -- or not so."

" You take you. You pick the trainer that -- for you that kind of gets to know you and then gives you. -- daily work out plan that says here's the activities and exercises supposed to do each one comes with a one minute how to video for each move. Each movement each. Dumb bell lift each yoga stretch whatever the case every --"

" The size comes alive for the consumer so it's not you're not reading reams and reams of dialogue about how to do it was an exercise -- It's not boring you know what you have the right motivation right inspirational right preparation of the right tools and of course we don't provided that orbit just quickly before -- what is is cost."

" I cost 999 per week. And it on a monthly basis that provides about a 97%. Cost savings. Versus having a trainer and they meal planner in the real world because we give you -- daily meal plan that includes breakfast lunch -- and dinner. Every day of the month so it's a huge cost saving I don't know -- for a week from the comfort of your own home yeah."

" This Alexis though this. This is all about prevention. And we talk about healthcare on what's going on now the president this is such a great opportunity. For all consumers from all walks of life to be able to have their own personal training and nutrition is available to you 24/7. In in the comfort of your own home."

" All right very very interesting I'm going to check it out I get off the show Nathan. Great -- thank god or not fit orbit dot pop art and."