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Coca-Cola CEO on Soft Drink Tax

Title:

Coca-Cola CEO on Soft Drink Tax

Published: Fri, 19 Jun 2009

Description: Coca-Cola Enterprises CEO John Brock on whether the Obama Administration's tax on soft drinks is a fair way to pay for health-care reform.

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Automatically Generated Transcript (may not be 100% accurate)

" All right time now to get personnel you know you just like -- early may never know who's going to show -- here at the bull and bear bar one of the top. CEO it's in the country John Iraqis as CEO of Coca-Cola enterprises. And his lovely wife Mary from Atlanta here at the a bull and bear bar. Now we have a connection here -- you explain will."

" I sent in line is one of her husband's best friends from Georgetown University we -- and -- ten years now. Exactly he is just the kids."

" He's still it that's my god. He's still ahead yet adamant brat in the in the back of great friends and now I've become a great -- Rebecca as well. Okay Johnson we have to ask you abandon mr. brought -- to -- say mister Nixon -- on the about the you know there's the the Obama administration they're talking about taxing soft drinks to pay for health care for every one that'll affect your business."

" Well we don't think is a particularly good idea because it's really regressive and it absolutely goes against the whole concept of Americanism in the people's gonna hit the worse. Are the middle and a lower income people so. There are a lot of other ways I we totally totally drug -- support health care reform we think it's the right thing for the country. But it's got to be done the right way how would you suggest -- paying for it. Well I think -- a lot of proposals out they're being talked about it it's all about managing the cost it's about making sure that the system is in fact functioning properly. There -- a lot of inefficiencies in the system nobody else spends 18% of their GDP. On health care so we would suggest to complete overhaul of the system not regressive taxes."

" Right at me that's something good now -- with everybody losing their jobs and everybody curbing their spending. Up consumer spending -- it helps us economy are people cutting back on buying soft drinks. "

" Actually we're guardedly optimistic about what's going on in the country obviously there are a lot of challenges out there. But over the last six months or so we are actually seeing some signs. That consumer confidence is coming back and that is amid the end of the day. The difference between winning and losing in the United States is one thing. It's the confidence. That consumers have in the future rightwing -- and there's a bit of -- there is coming."

" You think self -- what we're talking about that earlier trust in the market -- we see some of these Ponzi scammer C and -- Sanford today. Up finally going to jail so little by little yet you -- that consumer confidence coming back. Other people talk about the credit crunch in this country. Are you seeing any and that is it going way is what the bed. The government doing helping in any blame."

" Well I'd I would say small to medium sized businesses in this country still have a huge challenge in getting the kind of credit they need -- We have re finance over the past twelve months some billion and a half dollars for the credit and we did just fine in doing that so I think it's a bit. Different depending on the size of the company and your credit rating but is the credit. Crunch still an issue in the United States. Yeah absolutely and we need to figure out better ways. Letting small and medium size businesses get access our our economies are going to work unless there."

" I know Coca-Cola has ever come I've traveled abroad he's still popular it's here quintessential. American iconic brand Howard sales going overseas."

" Well for us sales -- principally the United States Canada and Western Europe we -- actually very positive on the on the way our business is doing in Western Europe. It's a great brand. We we -- excited about it and it's frankly in spite of the economy in Great Britain for example which is under a huge amount of stress. Our team there's been a great job and our brands Coca-Cola vitamin water glass so. We've launched monster I mean it's a it's a terrific set of brands and our teams that are great job so again. I would say. Guardedly. Guardedly optimistic about the future."

" Well I know the vitamin water launched a bid with a big campaign here in New York City now that it's only ten calories vitamin water since -- you haven't tried it yet I'll give it a -- Brett Lanza group. Mr. mrs. -- thank you very much John Brock the FC EO of Coca-Cola enterprises."

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come. -- what is the difference in the cultures between Coca-Cola and Pepsi . There's really not much of a difference in the cultures it's more about. Personal preference you have your Pepsi people and have your Coke people. And we never really going to look at a finger on what separates the two it's just some people seem to have an allegiance to one over the other and they're very very rabbit in their allegiance and and they won't let go anytime soon but they did -- you would argue have a little bit the difference in strategy because first of all Pepsi has a bigger -- the brands in terms of the free delays and and and different products. That are not just standalone soda or water friends right. Yes the main thing is. You've got us. And they're really going after. The non soft drinks . Right now soft drinks are down significantly probably about two and a half percent they still represent about 40%. The liquid refreshment overall by each company is going after. Through acquisitions and and to product launches. The growing categories which include energy drinks . Ready drink teas as well as. Flavored enhanced waters which themselves flavor has wars as you know with a big purchase of
All right closer look at a bubbling rivalry between Coke and Pepsi return cute joke cycle there. Business writer with the Atlanta journal constitution and Jeff feel like the editor in chief of beverage
this year which is going to be -- huge challenge for benefit Pepsi and Coke . But it is -- they're also maybe an enhanced waters and and not vitamin water was huge purchase for coconuts provided a
has -- stronger put the footprint across the globe does that give Pepsi a great opportunity to pick up some market share. In economies or or countries that they don't have a bigger footprint and.
You -- huge advances for Pepsi is to grow and I actually bit the Coke has been international for years and years and years going back to. To -- or to nominate me that a huge expansion internationally and so that's going to be big talent for Pepsi is to try to catch up and overtake Coke international. So Jeff where are their growth opportunities. I think the real growth opportunity I mean. Obviously ready injuring team is is
so you we're really starting to see is. The companies good both Coke and Pepsi trying to make themselves complete beverage companies. Not relying so much on on soft insane or even bottled water. As just said it's probably going to be. It single digits this year the growth of bulk water which which is the number two. Liquid refreshment categories so they're really looking to sort of nurtured these other growing category is going to be energy drinks . Flavored waters or. Ready to continue.