Clent Richardson on Immersive Messaging

" Well amidst all the news on General Motors of the markets -- forgetting some time that we are here and all things being one of the leading technology conferences in the United States. A lot of new technologies finger either available or may be going to be available are being released in other words. Like cool one stop the plane that we've got. The CEO the company here called emergent small cap with the on the NASDAQ. Clinton Richardson as CEO of the company -- welcome thing currently -- but the government data that's anti. Okay you don't. Software I guess and describe them -- guy is a cell phone is just it you know to sell off on them makes them makes -- so -- Samsung phones. The software to block things but this is what's cool right it actually tried providing tactile feel. To a software program so we've got a -- culture in. Here that shape. And it actually comes up. You can do it with dice and could complement stealing your thunder here as well you can deal -- bring up dies and rolls and ended ended the."

" Actually shakes. And makes noise it's cool it's -- right so but but what's the practical things that you make money. So on this particular device now what we've done -- seven we've integrated sight sound and touch in a way that is on unlike any other user experience where you technology company -- user experience company. And what we demonstrated yesterday is -- of message. Which essentially provides a new way for people to communicate whether it be through Twitter or SMS or through your email. We allow in more sort of intimate and fun way to message. But another at a noisy 18 indeed at the other thing that we that we demonstrate yesterday for the first time as a dual finger input on a keyboard. Which essentially allows a touch screen with a flat surface and ability to feel like it's a real. Three dimensional okay so that the business you because I've got a black stereotype of the black very easy tight. Because it's -- that that the -- the pat actually -- can feel right to QWERTY keyboard that's correct -- iPhone gives the parents of one. But there's -- feel better -- don't know where you -- to try to solve that problem well in fact we have and that's what what -- we're gonna gain yesterday and Bob Hope you do because a lot of business you just say kicking up the blackbird because I like the tightening that is correct and so our friends at Nokia Samsung and LG they've realized the value tactics and force feedback. And so then that's the technical -- that's right -- tactics that is correct it for everything that again all right if that you have my word I think. All right so why we're so excited because we think it's the future of user experience in digital device. Took a look at the dice here when I don't want to steal your thunder that are none of -- fun. No gambling operation by -- bites together dice yes. -- And -- it's I know folks it's hard you can hear it but -- feels like I'm shaking dice inside of a cup. Palestinians have like this month so what. We have -- for existing businesses certainly in -- we provide the rumble and Xbox and PlayStation we also -- providing user interface experience for Mercedes BMW Lexus and Toyota -- call so I was America -- NW -- don't have one -- could -- opening so -- I drive is is up one of our -- examples of our of our technology so that the little -- at a gala tonight drive whether -- 75 and three serious. We provide that force feedback it's actually I'm not that spends. We make it feel like it judged. So yeah and that's all fake field that's because it's that it. The digital outlets like a digital camera went click actually take a picture there's no shatter know quite a bit but we're so. Train we want to hear -- we know that that's what you do that type of stuff we're the secret sauce in the software that makes that feel like it's a real real wow that's correct. You know on any American cars. We are not in any bidder announced yet. Announced yet you know you're in the autumn of any change the auto industry from her perspective oh my goodness. Well we think when you go to. Discuss your product of these companies it's about differentiating the user experience because for example it's four tires at the steering wheel with breaks its other kind of nice creature comforts. But really truly we believe. How a customer or or patron interacts with the machine -- the the experience. That's what we help to company to differentiate congress and -- of immersion kind of cool technology both collecting seven they got lucky sevens indictment."