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Redesigning the Dollar

Title:

Redesigning the Dollar

Published: Wed, 27 May 2009

Description: Richard Smith on how a simple idea to generate conversation about money is now an Internet craze.

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Automatically Generated Transcript (may not be 100% accurate)

" Dollar and we were just saying what happened next. What next in excess of the kind of yeah this is -- creative director and Richard Smith he's the extent or measure at the surface is that the name of the company but is amendment extends or measure have a surface yes let's. What's up with. And any -- the world its -- very big it's very broad sweeping exit talk just a little bit we're talking at the diary of essar and that project that you're looking at recently that's right."

" Yeah harmonize the everything is thought of the project called the dollar redesign project. Which is. Essentially stems. From very simple idea which was trying to find a catalyst to restart our economy. I'm. Self employed got a wife and two kids. And you know like everybody else and just trying to -- on rates to earn a living."

" And right front welcoming them -- from England yes -- just think prospectus is telling you lives in the states my goodness 11 years and I am so. So what the way and presents a Dolly -- stimulate the economy why would that I was -- trance that you that stimulus for you -- stimulus for everybody Harry you."

" What it. It's really for everybody because obviously everyone right now is talking about recession -- about closure is talking about bankruptcy. And it just seemed to me that we need to get to your core and idea. Which. Redesigning the dollar. Would that change the economy. You know ours but talking about it talking about what we believe in as a country. But what America represents and what the -- represents is really the bigger idea. And that's where. It is kind of this the project -- kind of leaving."

" So it's -- it's -- branding story exactly. That is it's it's just something we're supposed to some of the redesigned. Submissions I think on the border right now how -- by the way. -- about 25 authority pretty good via the good ideas from bullets something like that an interest -- we talk about marketing all the time and bright and -- sometimes -- doesn't -- on -- Because the economy matters because our -- not a it's not about just glossing over. Some of the superficial solution. Is about -- you know arriving."

" Giants in the last that they have been Jack Nicholson suddenly appearing on her right are seeing here whether they're middle -- you'll like defendants are Washington right -- them. The -- about it but I think it's -- bring back attention dissenting that we right -- kicking over the last well you're so right. They've been talking about the government is a battle that the economy everyone's worried about their dollars and cents zero point is well taken there front page interesting had to think about what would actually happen if we redesigned it. And repackaged it. And that like something different to what was it just from your work what is bid them did. Most surprising thing or most inspiring you an American citizen I'd like yes you are so it could we talk about my country near the had to. -- I think it's it's confusing it's -- watching and listening as honest -- were clear on that and run a family here so. And -- what what is surface is is using your company's name."

" The the -- I think of them at the crux of the ideas that have -- Booth. This to summarize the ideas -- fitness center and it seems people just would touch people's hearts and -- coming through the dollar is something very much part of allies."

" The magic school lunch or dinner at the we have a statue of liberty. That's on our screen in my my especially in -- famous -- for second and I personally love the Barbie dollar and I mean really are."

" On the one Nicholson on it Nicholson was on the hundred somebody put in their stride like all about the Nicholson's at all but the Benjamin's brought it. A thriller a lot of guys sympathetic guy attacked us throughout academia -- interacting got I think what's interesting about all of the judges. Is that people commenting from society becomes the norm you know what's happening. You know to our economy and so on certain you know ideas like Jack Nicholson united inject clean trucks as a poster -- you know what it -- were announced on its. It's these kind of you're probably ideas are coming in it's I think it's helping people focus from you know what's good about our country. And it tells you what -- think of when they think are are these people lesson they're all joking which assume some of the market goods sold the idea that. What comes to violent they think of America mean anything's going to happen -- or one dollar bill. But everything America does yeah."

" We went and bailed out some of these big banks that we have right you never know I'm Barbie is the most innocent that the -- in one. Isn't it great when I'm liking another -- that the collection have and -- have a computer room venture you've seen them all about bright eyes when it -- looks like the Federal Reserve and the treasury the -- then looks like an infrastructure hundred dollar bill are. The brick and bridges it's just silly it's it's fascinating and -- south."

" Yes mine but because for the first went up that was. -- when you have to look at really back what was in -- was criticized as looking like. About show or. Or -- couples from Apple would produce I think and it's you know once probe by. But is this fascinating to me that people have -- decided about. You have such a simple thing and it's what's really -- to -- is that people. A lot of people believe that the values of this country have kind of you know and -- what they were. You know of the traditional sort of gone out of our lives and people see that all of though I'm the Paula as representing about sellers."

" So what can game when nobody gonna do about this -- exit bed there's a bark like on the article about our quote the president yesterday from Portland connection much cold I'm went into the will be back and gets -- Treasury Secretary was just -- just. Called him as well we still have equipment back then yes the -- things right. -- he has approval time has circulated -- that the treasures she said well you talk to him these appointments will be there's a."

" I think yeah deep -- I cannot exhibit are -- and do about these entry."

" Since the I would like to for President Obama to your -- yet to to consider this the possible initiative to. To read two to revive our economy that was the purpose behind them that's really what. My angle was and that's the winner."

" We felt when -- space. Does not count and the Treasury Secretary was certainly accurate that."

" My teeth aren't that -- to regulate -- bowling -- a safe and effective as that looks like Eric Bollinger Toby Smith."

" All right Richard thanks everything didn't think it got every right if you -- the president issued a -- I wrote."

" Let's hear and an indie rock through the -- together here right yeah all about it let's may I."

" I think it's cool let it cool project for school her frame and we just to get people in -- the mentally sick child. They feel the time that stuff."

" Was once it wouldn't keep money we have in the -- new deal the Republican."

" It's -- you redesign the quarter rates for different states I had redesigned the dollar bill with them."

" As you know different. You just not party or those Bratz dolls I to Angela and Andy card -- of -- and I'll argue that the Bratz dolls for what."

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