Plastic Logic's Answer to the Kindle

" lot to be all things. We are talking technology all day today and all day tomorrow so for the new newest companies. -- companies the new developments for the names that you know know. We joined by one of the aforementioned ones the new company today and you're probably not that familiar with the plastic logic. Because the product does not on the market yet but it will be -- and could be a big what one. We're now by by"

" Archuleta is the CEO of plastic logic and they are hoping to come out with the champion of all electronic readers. Rich, where you stand? When will our audience be able to buy one of those? Want Well smiled thank you for him you saw on this morning so this is going to be available the start of 2010. intent. It's reader designed for business use so it handles all different types of content business users views PDF word. word, excel, but of course all of this us read books and magazines and newspapers and so we've designed this product specifically for business users. Okay now when we look at this I don't know it's it's hard to see I know but this is not in drawing. I mean you press the button things actually work right and we go through all you're not the market yet but you will be. Yeah we will be at the start of the year. Just scrolling through some of the stuff here how how close are we? It's -- a prototypes prototype. See it's moving, see look at"

" Yeah this is that this is a working prototype today at the let me let me show you a couple documents on this so I didn't I can switch over here on the left hand side of the screen I can switch to a document we have which is -- Information about the D conference will bring that up this is info packed for people here. We've done tagged if you pages so on the right hand side you see a paging toolbar with page numbers and page nine was tagged on showdown and this is some not research are we done the just shows to have the help business people read."

" What type of entitlements is so thin that actually I would drop out of problems. Break it you bought it I'm sure but I can't afford it right now. When you handed it to me I think I thought it was a mock up, I thought it was a drawing because it was so thin and it looks static but you're you know as you can see, we're actually moving through this so you're hoping to have that out."

" Beginning of the year. Yeah and then they'll let me tell you -- a little bit why is so -- thin- you have. have very for most other technology companies he'll you'll to we've developed of fundamental technology which is just incredible so our company was started by two professors -- out of the lab in Cambridge England. They invented a way to build transistors out of plastics. And so this display actually verses almost every other display you'll see in the world uses silicon for the transistors in the despite our seasons plastics and that allows us to make the product you know it's been easier than it is now -- okay okay here we go this rarely really is that this is where we're going right now. The flexible page that flexible display says so is our technology. We're fabricating it in our factory in Dresden Germany. So when you said early if you break you buy it you know can of there's a big factor behind this right now and since we're not I'm volume they have to help the subsidized have captured about them. But so we are going to go to a generation of -- readers E- looks like sooner than later. That actually flights. But give flex and tactile feel the people love about you people so -- won't say they want to read a want to hold that I want to feel that I want to spend it you know maybe dot holding something not We're going to be able to do that yet that's that. Yeah direction. And that's why we developed this technology in this technology allows the product to be much more user friendly much more intuitive and what's not something like -- hold I don't I don't that's a prototype right yes but then theoretically in a year from now two years from now. How much full ideal to will I be able something like that thousands of ducks thousands -- books. Thousands of books? Oh in their memory costs and memory capacity keep going up it's just amazing how -- continues to take its into the future. us know so we can couple that silicon technology with our plastic electronic technology and do things that are very thin line I would say and light. people that would have looked up. Isn't that already out in the form of Amazon -- Yeah I'm going kindle? oil is different than that of the cables already out they've got a head start -- yeah today to on you, Rich. Yeah spent a great job did really I I -- some serious. the guys Some and it Amazon they've done a fantastic job especially -- Showing people how by showing get books and very seamless manner in a very very nice product for using bucks. Our product is books. for business users so from the ground up the whole user interface the fact that it's a touching your face as you saw the fact that you -- on the menu on saw left hand side where you can move between documents very easily so it's not just reading a one page after the other it's about you know going back and forth between documents highlighting documents. Being able -- not."

" Sure thank you. Well Rich, Rich Archuleta, have a fantastic --. CEO of Plastic Logic classic blood today you know get that huge stack of papers every day for mark crack production team. All the notes all the things that make it us as. smart. -- as but maybe not you know what I mean now they can -- all honest. on this. can just stand scan through it every day all the notes all the research right here. Party without that is."

" I liked that ink. The badge of honor. Gets there everywhere I imagine I write that technology has stipulated that it wasn't. -- Again, it's all about the fuddy duddy that versus the newfangled fuddy duddy, new fangled. -- newfangled. You're not such a fuddy duddy got out right now atleast. So Brian thank you you really."