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Published: Wed, 27 May 2009
Description: KGB Mobile and Digital CEO Bruce Stewart on why KGB chose texting as the way for its customers to ask questions.
Automatically Generated Transcript (may not be 100% accurate)
" I'm now from the CC picked -- this is a duet for tracking. -- In our next guest has all the answers of Atlantis or me and maybe this -- company that KGB mobile takes your questions via text message and then texting back with an answer. I during the attack a little bit about this is restoring the company's CEO and so Bruce we have a long background AOL Netscape Yahoo!. Tell us why you would turn to text technology rather than a technology that goes on our. Aren't blackberries cellphones in -- global question that we can texting so why -- text answer."
" You you definitely can thing about it every single phone that you have today contact. 400% of the -- 20% of the folks out there right now paying for browsing plans which lets you get to the companies he's worked for Yahoo! and AOL and so forth. For the ideas and its ubiquitous and so when -- around about -- you have a question. And you want to be able to get a nice precise reliable answer that if texted. Who get 200% people says that's been -- right -- how quickly can they get an answer back -- 5% -- actually I mean the average two to three minutes from. We wouldn't get and it's convenient as can be your multitasking think about how many times are doing something else. When your you know I can."
" I can think of a lot of times they whether it's just looking for breast China neighborhood area I didn't feel so we're doing some reporting which made me think about quality control who's actually texting me. On the other cited these cancers and how to you know they're accurate."
" Well we've spent a lot of time to -- we have thousands and thousands of agent will color KGB special agents playing out at -- a name and they've gone through an extensive to pass the test first even submit an application. Heavy training I'm going shadowing and mentoring to make sure and then spot you know things that you get testing and sports on geography. The people bring with them their passions. We have folks that have culinary expertise for recipes -- a lot of recipes folks that have expertise in. You know in political news in its -- news sports and so you can tap."
" All that crowd and community knowledge and so where does he get the name and I KGB -- comer and catchy name but yeah financial saying."
" They claim that it is I mean those -- think about it a little bit will play obviously it's a recognizable. Brand name it while it used to be used for evil clearly we're doing just the opposite. And making it for good and stands for knowledge generation bureau where's the growth it just purely and taxed right now -- make sure your company continues its year to grow well it will continue to grow so will definitely we went to the other end of the spectrum from perspective a 100% you availability of text on phones. We also have a series of applications which allow you to get. From being more in your answer than just detect cancer in order that would application that was put in."
" Did the tests looming deadly I don't -- anyway inserted -- asked dad who is Connell McShane. -- question that I asked many a day then this is the answer we got back economist Shane joined Fox Business Network as a writer. In 2007. And now is Fox Business morning anchor. And everyone knows that that he can't write that if you have a -- the right it was happening. Felt that have their act you're seeing is yeah."
" They go so is -- was now an anchor so smooth believes the current parts right bigger threat it's -- I can't expect."
" What does lightning comes -- before thunder and -- seeking find out is interesting things with analysts are questioning you know it's my -- and funny thing is but don't -- Questions of 6% of the largest categories we get relationships people asking for advice to get relationship absolutely people thanking me dot com absolutely if you think you -- know we didn't -- so. And so you can't tax -- that I that I do not know -- just wondering if you -- website renovate KGB got kind you can see all the different questions. Who is the world record for biggest ears and who holds that ways that dean's name that likes Helga and hey Arnold ain't it's always interesting when he's in Annandale on our we'll take a break -- yeah."
" Maybe after the break we'll see who has the biggest fears in the world and back at the --"
" Yeah thank -- very and a few very much later I do watch repatriated and we'll be right."
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