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Published: Thu, 21 May 2009
Description: Sambazon VP of Marketing Jeremy Black and Sambazon CEO Ryan Black talk about the Acai Berry trend which has caused company profits to soar.
Automatically Generated Transcript (may not be 100% accurate)
" When we get. It is a little purple berry -- creating a big buzz Oprah Winfrey promoted on her show. Early last year and since then -- me. Has taken up in the US but now people of Brazil where the -- is actually ground are paying the price for its international fame joining us now. I Jeremy and Ryan lack of -- but the the incoming -- continues in seven days in which makes. Up a lot of space on a sign -- Heidi fake guys. Like the Amazon but was then of them that it won't let me ask you -- against your products and it got -- you know here in studio with those pesky. You agree with what Brazil was saying they're basically coming out saying that you're hurting there you're hurting them can you guys can't meet. Yeah we can't I can't get to your question."
" Yes they did okay so."
" The -- What the if you listen to if you look at you know Greenpeace or. In the organizations that are affiliated with what's going on in the ground of the Amazon or. In making go to any of the fifty articles on us they got calmer person Amazon.com you see a really different. Picture of its pain and which is that outside he over the last twenty years in Brazil has really brought. Some tremendous economic prosperity to the region. And beautiful part about it is that it's it's protected the Amazon rainforest at the same time so. Some of that the reason you now. Press -- come out about. You know people being taken away from that the outside or some like that is just simply -- shrill to the contrary. Some of the people potentially in the Amazon cities or evenings you know here in the United States or some like that we might be paying a little bit more for the sie. But that's actually. Exactly what we wanted to do from the beginning which was to make -- trees too expensive to cut down."
" So it is an do you look for replacement to grow them in the US just to get around that even the question."
" It doesn't it -- grow here through would not produce and any kind of quantity and there's so much -- actually in Brazil. That is human being harvested. So there's so much more to harvest them it's not necessarily a supply question. It's a processing question there's not enough processors down there spread out the regions because of fruit is it's very -- what goes -- very quickly. So. It's not a question of needing it here in the US to grow or in other parts the world there's there's a kind of in Brazil."
" What is your business also I'll go at one point go ahead. Attack that the fact that outside he's a wild harvested fruit. Really the magic about it is that all of this this money that is being generated from the sale of it it's going to. That's small family farmers in the forest I'm so it's really supporting these people better than in the most amount of poverty and and not. You know again contrary -- some of the reports that some of the people in the cities and Amazon are having to pay something. Pay more money for our fruit that twenty years ago was unknown and you know they couldn't get about four and today is actually prize."
" What are your plans then for the company itself up for -- on so why are you looking to maybe. Take this company public Sunday are you finding because the success of the Oprah effect of all of us that you would like to maybe make not perhaps that the markets maybe get an IPO."
" I guess anything is possible. We're having a lot of fun and growing the company and growing awareness about say people are really. Starting to have to discover it. As far as Oprah goes that you know don't blame -- broke bread you know we're sorry it was a -- It's it's really sort of a shame because you know if if she really experienced ISI as it is it's something I believe should be really supportive. Because one it it fights poverty in the region and to it protects the biodiversity Amazon rainforest. And those are you know causes that she would definitely be behind is this product available throughout the whole United States and let me ask the question. I have kids between the mid teens in the mid 20s why am I going to come home and see that they bought it put in the refrigerator."
" Yeah it's it's available in most grocery stores across the US I think our products are sold over 10000 plus vocations and that. Wire people are gonna -- it's it's it tastes really good it's really good for you. It's it got really popular in Brazil in the ninety's because a lot of the athletes discovered is it is the ultimate training food because it's light on your stomach. But he -- these nutrients it's got its combination of antioxidants. And healthy Omega fats -- at the same stuff as you find in blueberries right olive oil. So we know there's a lot healthy benefits in both of those and get those and fruit is is pretty unique up."
" Quick story says distributing through our -- major grocery -- struck this country are working you workable by this product."
" Yeah you can you can find the products in certainly you're you're natural food stores like whole fruits. But also in your Kroger isn't safe ways then and -- down in the southeast. As well as just about any any juice bar in America -- you have really getting a lot of success have you had any beverage companies consecutive. Talked about be buying it. Well we -- with a lot of different beverage companies that -- you know anything that's successful is is something that you the bigger players or interest are right."
" Jeremy -- MI tried out after the show up -- miles today in the park and at this helps me I'll be emailing you banking personally out there all right guys thank you very much Jeremy Ryan blunt of thank you -- designed to."
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