What's Next for WPP?

" one that's on -- tasks in media would be succeeding the man was turned WPP into the largest ad agency in the world. Based on revenues but -- people he's bored has begun that task while calling the succession plans search. What normal process that any large corporation when undertake. They discuss his -- in the future WPP's it braces for some continued job cuts is the firm's chairman sir Martin's. Good morning good to present to begin home for about six years I was -- they've got out on the news pavement can't get that right is in the when they get their teeth into the story they would have they would -- you know it's interesting because we we went since we went to the garden newspaper and I went a couple of and you know in your annual report it to mean yet explained he won his chicken on the -- annual report. Or hand in hand."

" And you'll be much there that's that's a salute a little bit of a politically incorrect comment that yes this is Latin American Brazilian out. And with every year Wi fi chip from usually one of the fast growing markets that we -- India. We've done China blasted it would Africa this year we feature -- which by the way. We must be written about Latin America you have to be careful because. Latimer patches and part of the world which is going to -- very well that allows president Lula to make comments about. White skinned blue -- bank has so said that they announced the about results so this."

" The -- really like those those who was looking at the picture of the AM I think trying to figure out why that was it congress say it's also the symbol from seeing you know little of could have been dangerous territory that I'll pick out that I'm a okay but you -- you do -- an annual report about from succession plan right and embarrass some analysts had suggested we were just talking now Rupert Murdoch right is part. That you are an anonymous view and the view to succeed with a minute that we we WPP it and that perhaps of succession plan is is some."

" We'll have -- we'd be out weaving going through through that -- we look at the top 200 people on a regular basis he didn't succeed is. Actually a thing of the guardian referred to the the wording in the -- report is exactly the same as being lost here. And I think for several years but you know once a journalist this is feasible -- to a story. They never -- again. So what -- professional and well I think what what what the board does is to look at it when I'm when I'm old and feeble. If I'm not old people who already -- to him children's advocates find it together. Having started. WPP 25 years ago I'm I think the business is at its most. Interest -- and stimulating in terms of growth in emerging markets. Growth in digital media. Obviously the short term issues that we face. Or unpleasant and difficult to deal -- But I think in the longer term I think that lots of interesting opportunities -- yeah I'll carry on as long as people. Let me and being a founding and you do an analogy a little bit between Britain and -- that's that's very flattering to me maybe not to him. But when you found a business you're in motion and vote to a degree that. People who Communist turnaround his soul or management generally I'm not so I think him -- different situation but. All carry on as long as people -- his."

" You -- were recently traded at in the magazine in portfolio magazine and unfortunately which is now gone by the wayside but it was a it was an article where you talked about. What -- challenging environment this is right now and you had some predictions about how much revenue would decline it's basically doubled. Why does this so challenging and how you why it's too geeky Asian on how to do that for your client."

" Well you've got you've got a cyclical. Issue along with a structural issue and analysts will worried about the media say that on both sides of the Atlantic if you just get different to the G would. That Google. -- this into mediation that was one thing that is receded in people's minds is now being replaced by the Al with the recession. Pat and these two things coming together of course from this book. And we you just you just announced -- corpse latest quarter over -- school is a company has been under pressure as well. In exactly the same way because this morning I was looking the results of the French outdoor group. Heavily affected by the recession and need your revenue is a more effect in the case of new school. They spray and army recruit I think looks at the business and a very broad way. Looks at it geographically and looks at -- they say he's expanding into the -- markets emerging markets you see -- in Europe in places like. Turkey and and the Middle East -- and Asia and is also expanding into the digital there as well is exactly the same for us with a three things that we've focused on long term. The first is the brakes on an excellent markets. The second as the new media and the third is consumer insight we took over -- has switched to it is up to about fifteen billion dollars in revenue from about thirty billion dollars. And tennis represents an opportunity for us to double. The size of our consumer inside business and how about four billion pound fifteen billion -- revenue. And we think that's for the future is so as we come out of this recession which -- I think we will do as we get into 2010. The bridge some excellent markets I think will pull away from the west will pull away from the US and Western Europe the growth rates will continue to be Foster. The digital media will continue to grow -- in the traditional media. And consumer inside particularly. As pricing. A price that. -- caused the have been how much pricing so consumer insight becomes extremely important so those three things of terrible state just for one -- right I just wanted there's an awful B rated now that it's going to get that announcement because I want talks about the European."