Recession Startup Success Story

" As well joining us now from Columbus Ohio is Brian pitcher who started vitality distributing. It is the maker of -- vitae energy water and I think actually have a bottle of -- it diaper out there right it's. -- today. It you have vitae but it is absolutely certainly we like. -- we like people mispronounce because they -- communication going so so it was good that I desperate I don't have a -- EA a day it's that the conversations but you are from the number one -- city who are from Dublin Ohio correct without question from Dublin Ohio very very -- a -- and the support would receive -- what makes -- and such blessed place for startups such as yourself. Double and actually. Has an entrepreneurial spirit for itself. A lot of the different areas that we've explored to to start the company's. They don't have that spirit they don't necessarily. Relate to a company they don't see that the things that we see. That the people within double and are very receptive too to what we're doing in their very helpful with. With different context whether it be investors weathered the partners and in -- relations like that. Now you say this city is young at heart is that because so many of the college students just stay there they they they liked the area and an -- You know I think it's a little boat I think that that the city's hard not to love it's. Amid western cities we've got great values but then it's also. Bolstering the economy is doing well as you've you've mentioned compared to many the other spots in the country so. We we do have a lot of Ohio State grads but we also do have. A lot of people bring -- there expertise from other portions of the country is well now Brian let's talk about your business for second -- has a lot of competition obviously the field of bottled water. -- we've got ten full time employees you just went public right. No it says still privately held yeah I am wrong what yeah what ended up -- we we didn't go public but we. For the last two and half years approximately the company's been underground and we haven't released any thing we've wanted to make sure we win nobody saw us common and about a month ago we did release the product to the public so. That's probably what I was -- EIC when you say good -- note said you went public that's what if he's just can't above board had so how we're doing this is such a tough economic environment some people say it's better to start a bad environment because that kind of hard easier for the future. Yeah yeah will without question we have we've definitely bootstrap that we were record forged by fire so. What we expect is that when the economy does turn around it's gonna make -- a lot stronger however I can only tell you this. The company itself is extremely well received the product is even more well received. Every time we actually mention it. Everybody falls in love with an almost immediately the concept that the zero dollars and zero artificial ingredients all of it makes for such a compelling story and -- with its relatively low price point. Compared to you know other durable goods are nondurable goods. It's it's a replacement product for other non healthy products by the way I just took a swing of but I can't taste the caffeine in the caffeine is is tasteless but it's fair that gives you pump up right. The F 4045 milligrams of caffeine it's roughly the same as the diet pop. More -- a regular pop if you will. But as as I said before it has zero calories has zero. Odor has zeroed. Cased other than just great purified water and if you look at the one of the things we always very focused on is is that while a lot of other products say. You know zero calories zero -- carbohydrates -- fat. Our product actually has zero ingredients aside from caffeine and and now it's a tough kids is probably I haven't seen it tougher economic environment my lifetime but good luck to you if you survived as you can survive anything itself to about a buck 69 a bottle by the way -- pets are great to see Brian. Thanks very very very appreciated -- appreciate it thank."