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Exit41: Not Slowing Down

Title:

Exit41: Not Slowing Down

Published: Wed, 25 Mar 2009

Description: How is the food service industry doing?

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Automatically Generated Transcript (may not be 100% accurate)

" Saying that. A lot of restaurants in -- food service industries holding up okay. And so the companies providing the resource is to improve service and speed up orders that is the case for exempt 41 and here now I don't gang on. CEO of exit 41 with more -- ready to join us you first you have to explain. What are you guys do exactly and how like your average person ordering and take out from Wendy's. Might actually know your business and directly."

" While things -- in the the business that we're in has two elements that we do online ordering which is using the web to place orders for takeout and delivery. And the second part of our businesses. And -- using a call center and call center technology to take orders from restaurants of that. You can remotely. You know calling in and feel like you're talking to the restaurant. And we take the order and ultimately injected right into their local systems. And then you know before you get there it's already for you. Wendy is is that how bad a Wendy's would did use the service. Yes so we service all segments of the restaurant industry so and Wendy's it would be through a drive through typically you know you go into a drive through and you'd be able to place your order at the speaker. That would go remotely to a call center and in order -- be taken and in entered into the system. We also do it very casual dining in the fifth -- segments the sandwich restaurants as well as even a sit down restaurant. Who wants to extend beyond the four walls of just the restaurant will be able to use our software. To really connect with customers the way they want to."

" How business doing how is it growing I know that you just you raised eight point eight million dollars in additional funding. Power you spend an. Yes so there's two ways it's all about growth."

" And right now you know as you go through earlier segments everyone's looking for good news stories you know restaurants -- challenged today because people feel that they have less to spend. Today trying both to reduce their prices and also to attract more customers. For us this is about giving them a growth opportunity. Really different way to connect with a customer in a busy world that we all live in. You know placing full artist is difficult so I want to give you as many opportunities to stick with that customer as is possible. So we're hiring more call center agents we're developing our software better making it easier be used in better to integrate. And and that takes money as you know -- do that is hiring here in the US. Yes it is we we believe that -- ordering is a very personal process and something that you want to feel good about and the brand itself the restaurant. Once the customer and -- feel good about it we think the best way to do that is using US best -- US based resource is because. We understand that it better than people may be in other parts of the world might in terms of how you want to be treated when you place the order. And the whole customer you know. Process study also working on an iPhone -- for ordering and yes so that you gained back to you really want to -- provide people any form so that's the web that the phone that's going into the restaurant and now we're all getting more mobile so. The iPhone is really just an amazing device to be able to connect. Wherever I am from walking on the street media -- to -- location based services to tell me that on your restaurant. Place an order I'll give -- 10% discount. And now the restaurant can attract that customer. Using this mobile technology. Really rethinking the entire customer interaction process. Better service on -- that judge thank you Judd getting on the CEO of exit 41 good to see you."

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pastor hamburger chain you know I've -- distant -- and treated to McDonald's . You know and when you look at that to date over the last several years they've kind of gone back and forth between whose number two who's number three right now Burger King has overtaken Wendy's again as far as the number two. In market share as far as sales. But they still both have a lot of work to do to to try to close that gap to the number one McDonald's there. So what actually helped Burger King I'd take that step over Wendy's Arby's. There're a couple of things so if you look at what happened -- McDonald's every years ago they they started this big turnaround process that led the entire fast food industry really started it you know creeping into casual dining as far as turning around restaurants. Improving the quality and the dominion I'm improving the -- storefronts are there they're tearing down old stores are rebuilding new stores a remodeling. Burger King took that you know that McDonald's playbook if you will and started doing the same thing. About five years ago for five years ago Wendy's is now starting to do the same thing at me maybe just a little bit behind Burger King is in that respect --
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is likely blames the search for the great American hamburger. -- company's Burger King holding company and Wendy's Arby's group -- their meeting held the flames every day by consumers. Miami based Burger King started flipping burgers in 1954. Since then it's venue has expanded to include a variety to sandwiches and salads but it's kingdom this bill doesn't mean -- burgers. Recently heard he has put its iconic haven't you are winning campaign in its customers' hands with the new -- Burger King has over 11000 restaurants in with a seven because. -- these sort of making its deli style sandwiches in 1960 floor. Five years later Wendy's burger started flying off the grill. As the fast food service competition stacked up Wendy's and Arby's -- September 2008 -- investment scene. Once. The Atlanta based Wendy's Arby's group now has over 10000 franchise. Blitzer Wendy's. Juicy Burger King or Wendy's Arby's. Deciding where to invest might be found in the numbers if you want a thousand shares of Burger King holding company's stock on September 20 ninth 2008. There -- 24600. Dollars those same 1000 shares have been with 17140. Dollars today.
that question through our our latest -- to welcoming Steve West the vice president of equity research for the restaurant sector -- second and let's. Terry -- F Scott BA contractor for food services at the public relations firm Weber sand -- often joins us is about to steep. I've starting off with you what makes burger king and when -- Darby says that rivals.
And -- you say that that Burger King has a sense of themselves as far as what they put out their publicly while Wendy's and Arby's not so much explain
We have Burger King hasn't super heavy users who are young males who they really focused too. There focused teen people. The young hundred guys sitting at McCain you had the body fragrance line extension -- came out -- In it they really focused on being edgy. Since -- Pat Thomas passed away really not sure. Who India says anymore. Consumers still love their -- you know latest Zagat Survey said that when
the coffee the copy part -- that that brand that's sending a burger king and Wendy's do not have their foot in at least yet. If that's something they need to get involved in to actually compete with McDonald's .
or -- continue to lead that. That charge and you know expected Burger King McDonald's or Wendy's to follow at some point -- on the road.