The Whopper Bar

" That are really did exactly -- down that you could go for a hamburger right time -- after after her as he sweeps it down Natalie and Jack -- always a burger. I've Burger King by the way -- on in the home with a whopper is starting today. It's adding -- a whopper bar to explain -- this is were joined by -- Klein burger king's chief marketing officer and -- Anderson it was quite an opening party last night we appreciate -- getting up. Early in joyous and talk a little bit about this since I've certainly a dynamic times expand your business explain to us. What is a whopper bar and why is now the right time."

" Well Burger King is now alone twenty consecutive quarters of same store sales growth and as we continue to look for our growing edges going forward. The concept of a whopper bar it was a natural one given that it's our flagship product and it's our most popular trademark. And more and more concepts are calling for smaller footprints as we look to places like malls cruise ships casinos. Universities so -- footprint for the whopper bar suits that beautifully and headed back speaking -- drinking as I heard an earlier segment. You can actually get a -- in whopper that whopper bar."

" Relay of Bergen offered us -- serve -- and that was on the table earlier that potentially is whopper -- he could serve things like here."

" Absolutely there will be locations that it will serve beer the inaugural location Universal Studios city walk will not serve beer but. We certainly expect future locations to serve bear."

" Well we're looking at some video actually of the whopper bar right now grass and and it's it you know it's bad. A limited menu focusing as you mentioned desire on the whopper how much it -- the company."

" Well the company spent millions in terms of R&D. To get this thing design and laid out ergonomically so that we can. Put out a lot of throughput in the small footprint. Essentially as most of the components of our kitchen of the future that allows us to. Do variable cooking make things like our -- steak house Eckstein steak burger. Which is really into an upscale -- may style burger along with a whopper lineup so. We expect this to be a concept that could scale up to be three to 500 units as part of our portfolio."

" And -- shouldn't elect leaders -- here for Burger King over the last 52 weeks down about while 19% over the last four weeks space in a bit of a gain about 7%. What do you think this is really going to add -- of the company -- prices being you know investors decided. What stocks are going to buy it why should it be Casey -- looking at."

" Well Burger King historically along with our whole space has been relatively durable during the economic downturns and disposable income drops or. Rising gasoline prices and the key to any company moving through a recession even as severe as this one is to keep. Innovation. Up temple that people out value for the money strategies going. And that's all that's part of what a whopper bar represents for us."

" So what is the expansion plan Anderson your next location is actually in Munich in Germany so what is what is the expansion looks like over the next year to you."

" Well we wanted to get about a half a dozen of these things stood up around the world and regions like in Europe Munich Germany we have -- One in development we expect a few more on the west coast of the US by the end of the year. Latin America probably Brazil Rio. As well as Hong Kong potentially Singapore. So we'd like to get experience with -- this before the end of the calendar year in every region of the world."

" It sounds that sounds exciting -- Russ -- I was again the act. Chief marketing officer for them for breaking congratulations dressing big -- is going to be along Winfrey opens and you doesn't it is that is that though from time."

" That's the official open time yes although some of us have already partake in along with the whopper --"

" All right well sounds good sounds like. Additions -- plan -- thank you very much for joining us this morning we appreciate it. Thank."