Retailers Go Digital

" Are -- retailer is ended palms of their hands this season. Literally cross link media president brad Beasley is joining us from San Antonio Texas. To talk about why more retailers are going did you know we're talking about you should just -- that you email just you're inundated with email offers but we're talking about texting were talking about. Acts on your Smartphones. Any way to reach shoppers right --"

" That's right I mean. Retailers are always looking for ways to reach their consumers and that's that but in this particular economy. They're looking for creative cost effective ways to reach their consumers and the best way to do that we're finding is through the mobile phone. So they're building mobile VIP list there's -- coupons are sending alerts when they're having particular sales. Anything and everything they can do to drive people into their stores and mobile seems to be the best way to do it. -- the central question is in this retail environment is -- working what isn't working. But it's definitely working and we're seeing response -- anywhere from eleven half percent to 15% depending on the offer. Now you gotta remember these are people that have opted in to receive the particular retailers offers so we're not spending people work. -- offers to people who have specifically asked to receive them. And in many times were sending it to them right at the moment of decision so. People who want to receive it -- about ready to make a purchasing decisions it doesn't get much better than that from retail perspective so that's why war."

" Brad is Brian how are how how do you tell continue to be I mean could you be to the point where I just said it instantaneously to say nothing here I'm here at XYZ. You know store give me a deal I mean did you get that customized."

" Absolutely and only can you send it to them while there in the store you think about this what -- attacked while you're entering a store. You get periodic offered while you're walking around the story in particular departments. We're also seen with or Bluetooth device we can send messages directly to people. Which can be formal. Full motion video can be an audio could be coupon. So now you're driving people to the store Waller out about you can send the messages while they're actually in the store to drive purchases so. That the combination of those two things that really -- war. The -- what is the cost to the retailers -- yes trying to cut cost in this environment. Sure well it compared to traditional media mobile is a very cost effective option so that we're spending less and less time in front of traditional media anyway. We spend less and less time in front of radio TV print so you can send -- message directly to somebody's phone for literally pennies per message. The return on that retailers investment is going to be much greater than they just did traditional media -- and so we're finding it to be a very attractive option for people to send. That's just directly to opt in focus targeted list and to drive purchase and while there in the stores. Give it what might have read -- at heart the stores and need to shop on your phone need ever have to go to the mall anymore. Well I mean that we're all busy in -- where you were busy with with kids have been good work were busy with everyday life so if if we're retailers we can send. Part of the war right through the person's home or regular phone and they can shop from home again shot from the train they can shop while they're waiting in the doctor's office. That's a pretty powerful message so anywhere and everywhere access via the phone is what three -- looking for and that's what mobile provides."

" Brad grey to save brad paisley president cross link media the chairman and co founder of com score is gonna become -- the next hour to discuss. All these digital efforts are. Helping the holiday shopping C."