Seeing (RED)

" tough economic time many people have to decide between buying -- from donating to charity but there is -- way you can do both in the same time joining us now is Susan. Smith -- CEO I'll rent could defeat isn't to be here thanks for having me so a lot of people see this in places like that gap and other places tells what exactly is the red campaign or hear about it from Oprah Winfrey here."

" You're sure -- the red campaign was created to engage consumers and the private sector in the fight against HIV aids so. These these companies like all of our money and conversing gap have marketing budgets we can leverage those pledges to build awareness for the issue. And they create products with us relations for -- to them. Up to 50% of the proceeds. The profits of these companies of these products go right to the global fund to buy anti retroviral medicines. And talk to -- down the success that you guys had had a near this launch in 2006. He needed tremendous amount progress. And I you know what are you doing for people were fighting against aids -- Leo says Terry you know some some things that really or get treatable forms of diseases sure. We'll for the initiative started two years ago and we've raised 150 million dollars since 2006 which is. Incredible and and the companies -- so 150 million to the global fund. The rest of the profits going to these companies so that they stay in it and keep it sustainable. And we keep about I think 80090000. People on -- on anti retroviral drugs in. Floppy Atlanta. Listen to Ghana and have -- And we're also create opportunity for women to take medicine to prevent. Transmission of the drugs to their children when they're pregnant you know I was looking at old -- things you've done in your career at places like economy com. When you got the colts do guess what made you decide that this is something you felt very passionately about. Well -- two things one is it was a perfect way of taking my business experience and marrying it to something that do good that kick it back I think a lot of us want to do things where you can do well into good. But it was also meeting on now I mean he really is the real deal he's done his homework he's incredibly smart is an activist. And it was his passion. I think that really was the tipping point for me to take -- Let's talk about some of the partnerships because over here we have all kinds of great apple products we know there in the gap he of the new relationship a Starbucks. To tell us where we can go in and do the right that great a couple place of the one you can go to our website which is join red dot com. -- and that -- link you to all of our partners so I don't have to take you through all of the you can go right there. It also will -- to our new music service called red wire which you might be interested in the war -- if music discovery service so every week you get new content from. Musicians like Coldplay and U2 and Elvis Costello Jenny Lewis Bertuzzi. And you also get emerging artists and found some interesting content from Africa. So that will that's just launched actually last week and so for five dollars a month you can subscribe to read liar but red join -- we'll take you there. At a -- York city we have a public store right now. Right -- for the gap they've given us based and that's a little pop up shop with all the right things on display where -- sat down. Fifth Avenue at 53 street crime -- I'm gonna go visit I'm going to be there later today. Since that balance of the great pleasure meeting you know what a wonderful thing you're doing and don't forget skies this is a way to get back and to give back to a tremendous -- think -- I want to thank you ninth."