Economy's Impact on NASCAR Sponsorship

" Start champions week in New York City and our we have -- it is the drivers of cars of a -- Big Apple even make in a pit stop this morning to ring the bell at the New York Stock Exchange there are satisfied with cheers of course that this war is not is geared up. As it used to be an auto bailout teetering on the horizon and a downturn in the economy. Could have a big impact on NASCAR's 2009 season already NASCAR announcing that it is suspending track testing is a cost cutting measure next year. -- NASCAR course relies very heavily on sponsors and would add money drying up. Who will keep NASCAR's wheels turning what we've got the people who say they well here to tell us why they're sticking with -- NASCAR share and button up. -- so watches always wondered how you pronounce it. Less under a Toyota and William Clements of Eminem's Eminem is everywhere by the way in New York with the weird bad -- but I want to start with Toyota. Because we just got core earnings out and they are awful. It's not just the US car earnings but Toyota was down I think 34%. So no memory of the month of November so it's it's been a -- time. Hasn't there been any talk at the home office about cutting back on ads and maybe even sponsorship. For NASCAR."

" We have we have long term sponsorships with NASCAR that we will make sure that we honor that you know that being said with the market being as distressed as it is. We're obviously looking -- areas in terms of reallocate some of our resources to. Make our our jobs more efficient. Get the word out that."

" Do you get more bang for your buck with NASCAR that you do within the other sponsorship or any other had absolutely no -- not even close like uncle William is -- you. Absolutely it's that thing. -- really so so with a downturn I know Eminem's are little more human cargo companies at the downturn because it's something that nobody can do without franken -- but are you thinking about cutting back on some ads in some sponsorships. We're thinking about different ways to activate -- is the sport. NASCAR one thing to know about NASCAR is the families the community. Teams drivers sponsors fans and when one of those hurting the fans. We only to come together to make to support them 75%. Of the revenue that as firm makes is driven by sponsorship. I don't know where -- what sport you have that bigger percent is driven by spots and it's great and the asset that we own we over the Indians recent T. And that's the huge benefit for a brand like Mars we are that -- whereas with the NFL we're also sponsors of the NFL we have -- deals he deals with with those guys. And we're not the aliens countless but we are the indians' recent T right and that brings tremendous brain awareness and affiliation with those things the and the fans are quite aware of why I think only hockey fans -- NASCAR fans but Sharon. He's so -- which is spelled TI guess is -- I was always say that sought and it's TE so T so is this whisperer. It says why are you sponsoring Formula One or maybe Warren just doing and in addition and it's worked. Indeed a brand is very much behind motor sports in general so you do backed Formula One as well we have many motor sports and the he thing that we do here in the US is of course."