Summer TV Ratings

" Good morning today is Wednesday August 6 2008 welcome to money for breakfast I'm Alexis collect. Are well hearing from a couple of big media companies this morning Time Warner came in with earnings up penny above expectations at 24 cents per share. TV affiliate owners Sinclair broadcast group also expected to post their results bananas already had at least one big number to celebrate. And that's one point two million. That's how many more people have been tuning into network TV every night this summer. Compared to last summer that's according to Nielsen Media Research at the increase audience has helped networks and their local stations out of a financial jammed. And here with the details is brad and gate he's a senior vice president and research director rise in -- yet and Jon Friedman as the medium hot media hound let's. For MarketWatch whine don't run 1 morning. So brad first of all there's something. Called make goods what exactly are the -- goods and word they play into the performance that we've seen this summer. We'll make good."

" Just just a term that -- that the networks have to give to the advertisers when the networks don't deliver the audience that that guaranteed you know based on ratings have they they. Under deliver that audience. The networks are obligated to make up for that byte by giving them come."

" Bushels for -- And in essence now because the numbers have been so cold surprisingly good even coming off the writers' strike. They won't have to worry at that as many as as many of those make -- that's true this year."

" Actually which defies conventional wisdom and network ratings are up this summer versus last summer so then we will have a minimal amount of inventory to give to advertisers and they -- and -- that -- other advertisers."

" John is that a reflection of the economy the people are staying home and and that's why the networks are doing much better than anticipated."

" Definitely people can't go out in warm and going their cars and and go away because of the gas prices have the staying home. Watching TV watching cable watching free TV as opposed to last year -- before they go into the movies going out of town limitations."

" So -- the biggest beneficiaries who is really break in in the doubt. Well all of them are up with the exception the CW can make a claim for each one of them -- up and adults eighteen to 49 which is that demographic advertisers care the most NBC's got the biggest hit America's got talent. CBS is leading in most viewers an ABC is -- the most due in part to the NBA playoffs so. Everyone can -- about something."

" It's it's it's cut and cut hopes of you guys I was saying to the to a future an expert -- that iPod as the saying this but. Eight appears to me that a lot of the stuff that's been on television this summer has been pretty horrible and mean not the greatest of programming call me nots. I'm well. Why isn't that. Really reality has been the dominant winner this summer is that because they're cheap to -- this and now is the only option for the net."

" And they -- it really cheap they have no act Dudack is no Scripps. So they're cheap to make some studios loved them and never looked into."

" You know John one of the things I'm saying to the two of you before and -- because we heard the Emmy nominations. And I heard so many for mad men. I settlement kind of second watch a show clearly admit something. And I think it's on the great shows out there but we're seeing a lot of the smaller networks whether it's the AMC's. That Rob Lowe is that the F facts is they're really taking hold strangle hold of that of the drama as they more expensive shows are we seeing a shift. Away from those expenses on the primetime networks it's possible."

" But it looks -- idea that one great idea -- was not a new idea department the movie apartment is good basis for the show. But it takes one great idea -- work and that's what happens here."