The logo of Dow Jones Industrial Average stock market index listed company McDonald's (MCD) is seen in Los Angeles, California, U.S. on April 22, 2016. REUTERS/Lucy Nicholson/File Photo

The logo of Dow Jones Industrial Average stock market index listed company McDonald's (MCD) is seen in Los Angeles, California, U.S. on April 22, 2016. REUTERS/Lucy Nicholson/File Photo (Copyright Reuters 2016)

McDonald's to debut mobile ordering in U.S. in 2017

Features Reuters

McDonald's Corp will debut mobile ordering in the United States and 10 major markets in 2017, as part of the fast-food chain's effort to win back customers by becoming a "modern, progressive burger company," executives said on Thursday.

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Some 500 of the company's more than 14,000 restaurants in the United States have received "experience of the future" updates that include self-service ordering kiosks and other features, the company said at a meeting with journalists in New York City.

The United States is McDonald's top market for profits.

(Reporting by Lisa Baertlein in Los Angeles)