Many of you wrote in today asking me to post the resume examples we showed during Fox and Friends on the plaza. A big thanks to Tom Gimbel of LaSalle Network from Chicago for not only designing the mistakes, but bringing them to NYC!

Below is the resume you DON’T want to send, and the resume you DO want to send.

 


The Bad

 

First Last

Home address • City, State Zip

Cutie4ever@******.com • ###-###-#### • Link to Facebook

|OBJECITIVE|

I want to work for a company that has room for me to grow in and let me use the skills I’ve acquired

|EDUCATION|

COLLEGE/UNIVERSITY NAME

Bachelor of Arts in Marketing

HIGH SCHOOL NAME

|EXPERIENCE|

COMPANY NAME Summer 2006 – Present

Director of Communications — City, State

I oversee all stages of media relations efforts, including generating and distributing press materials, securing speaking opps for

company’s executives, event planning, secure press opportunities, manage social media accounts, create content for web…Worked

on fixing failing communications initiatives….Developed new brand messaging, etc.

COMPANY NAME Fall 2002 – Spring 2006

Senior Marketing & Public Relations Manager — City, State

Developed new marketing and communications strategy….Managed team that worked on many client accounts…Spearheaded

different campaigns…Developed relationships with media that have resulted in press placements generating an increase in revenue

COMPANY NAME Fall 1999 – Summer 2002

Public Relations Team Lead — City, State

Conducted media relations support for clients, including: press generation, creation of press materials, production of PR campaigns,

event planning, and securing speaking opportunities on behalf of CEO and other C-level executives. Created and implemented

strategic PR campaign that helped the company, and managed a team.

Childcare – City, State Summer 1999

After graduating college while looking for a full-time job, I spent the summer caring for two toddlers, and also planned and organized

family events and activities, managed schedules, organized play group activities with neighborhood children, etc.

|SKILLS|

• Work well with others

• Great communication skills

• Computer skills

• Detailed oriented

 


The Good

 

First Last

Home address • City, State Zip

first.last@******.com • ###-###-#### • Link to Online Portfolio/LinkedIn

Public relations professional with expertise developing revenue-generating PR campaigns, developing brand recognition, and

positioning company and executive leadership team as thought leaders in each field of expertise

|EDUCATION|

COLLEGE/UNIVERSITY NAME; City, State

Masters of Communications

Graduation: May 2004; Cumulative GPA: 3.85/4.0

COLLEGE/UNIVERSITY NAME; City, State

Bachelor of Arts in Marketing

Graduation: May 1998; Cumulative GPA: 3.94/4.0

|EXPERIENCE|

COMPANY NAME May 2008 – Present

Director of Communications — City, State

• Oversee all stages of media relations efforts, including: generating and distributing press materials, securing speaking

engagements on behalf of company’s C-level executives, event planning, securing local and national press opportunities in range of

mediums, manage social media accounts, create content for and maintain company website

• Create and implement strategic public relations and marketing campaigns that generate on average $100,000 in revenue per

assignment

• Revived existing communications initiatives with aggressive model projected to increase revenue by 15 percent annually

• Developed new brand messaging to assist in initial phase of company turnaround

• Grew and developed five-person team into 25 members

COMPANY NAME July 2004 – May 2008

Senior Marketing & Public Relations Manager — City, State

• Developed and implemented new marketing and communications strategy

• Managed team of nine that collectively worked on 50 client accounts

• Spearheaded both marketing and public relations campaigns

• Developed relationships with national top-tier business and consumer media that have resulted in press placements generating 10

percent increase in revenue

COMPANY NAME June 2000 – July 2004

Senior Public Relations Manager — City, State

• Conducted media relations support for 50 clients, including: press generation, creation of press materials, production of PR

campaigns, event planning, and securing speaking opportunities on behalf of CEO and other C-level executives

• Created and implemented strategic PR campaign that added $100,000 in annual revenue

• Managed team of 15, which secured national, regional and local press for range of business concepts in various markets nationally

Cheryl Casone joined FOX Business Network (FBN) in September 2007 as an anchor. She also serves as a financial contributor on FOX News Channel (FNC), and provides weekly job reports. Click here for more information on Cheryl Casone.