Hired

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Published August 02, 2013

| FOXBusiness

A new study from The Ladders, a job-matching service, found HR professionals take an average of six seconds to review one resume.

Four seconds are used to scan four areas: job titles, previous employers, start/end dates and education. The remaining two seconds are to see everything else, such as compatible qualifications.

According to CareerBuilder, 61% of recruiters will automatically dismiss a resume because it contains typos!!  And, “BeHiring” found that the use of an unprofessional email address will get a resume rejected 76% of the time.

Tuesday morning on Fox and Friends we showed viewers two huge resumes, one was good, one wasn't! Below, the do's and don’ts on that resume!

Happy hunting!

RESUME DON’TS (AND THEIR SOLUTION) – FROM TOP TO BOTTOM:

CONTACT INFO –

  • DON’T use an inappropriate email address.
  • DON’T link to a social media page (except maybe LinkedIn if you choose). If you have a website showcasing your skills/portfolio, put that at the top as well.

THE OBJECTIVE STATEMENT –

  • DON’T say what YOU are seeking from the position – instead use the space to list a one-sentence elevator pitch to why you best fit the position and why you’re good for the long term. Make them want you.  
  • DON’T list out skills – instead include them in a short paragraph
  • DON’T make this a one job fits all objective – tailor it for the specific job

PAST JOB EXPERIENCE –

  • DON’T draft a paragraph for each position, instead use short sentences to highlight how you’ve helped to advance the company
  • DON’T use past tense if you’re still employed there – use present tense for current job, past tense for past jobs and keep it consistent throughout the whole resume
  • DON’T include every job you’ve ever had – only ones that are relevant to the job you’re applying for. Also include dates so they can see how long you were there.
  • DON’T include extra commentary (like insulting a previous employer) – keep it to what you did at the job and the facts around it.

EDUCATION –

  • DON’T forget your graduation date and college location. Also your college major and any academic honors/achievements
  • DON’T include a GPA unless you are a recent graduate and it is higher than a 3.0
  • DON’T include high school information unless that is the only education you have
  • DON’T place education at the top unless you are a recent grad or still in school

SKILLS –

  • DON’T include hobbies, HR professionals don’t care unless it directly relates to the job  
  • DON’T make this a long list – should be extra qualifications that make you stand out

OVERALL –

  • DON’T include any graphics/art to the resume. Keep it simple and to the point!
  • DON’T abbreviate or type like you text – spell out EVERY word
  • DON’T forget spell check – and remember, spell check doesn’t work when you type in CAPS

BAD EXAMPLE (typos intentional):

Heather Youkhana
Home address • City, State Zip
cutie4ever@******.com • ###-###-#### • Link to Facebook Profile

|OBJECTIVE|
I want a position that will let me quickly move up in a company and allow me to continue developing my skills. It is important to me to be with a stable company b/c I want to grow as an individual thru caereer advancment.

|EXPEREINCE|
COMPANY NAME
Director of Communications; City, State
In this role, I oversee all stages of media relations efforts, which include the creation and implementation of public relations and marketing campaigns. I revived the existing communications initiatives with an aggressive model that increased revenue by 15 percent, and developed new brand messaging to assist in the initial phase of company turnaround. I was able to provide assistance for clients when needed and also secured interviews for my clients that
generated more revenue for them. I also grew and developed a four-person team into 22 members.

COMPANY NAME
Marketing & Public Relations Manager; City, State
In this role, I developed and implemented a new marketing and communications strategy, while managing a team of 11 that collectively worked on 50 client accounts and provided assistance for clients when needed. I spearheaded both marketing and public relations campaigns and developed relationships with national top-tier business and consumer media that resulted in press placements that generated a 10 percent increase in revenue. I also conducted market research in related industries on news and trends, which resulted in interviews for firm’s executive team with top-tier media.

COMPANY NAME
Marketing & Public Relations Coordinator; City, State
In this role, I reported to the PR manager where I gave her updates on my projects and took constructive criticism when she would give it to me. I was able to provide assistance for clients when needed; however, I was not able to contribute my thoughts as much because my manager was not interested in hearing my ideas. I know I could have grown exponentially if given the opportunity because of my leadership qualities.

|EDUCATION|
NAME OF COLLEGE/UNIVERSITY
Masters of Communications
NAME OF COLLEGE/UNIVERSITY
Bachelor of Arts in Journalism
NAME OF HIGH SCHOOL
High School Diploma

|SPECIAL SKILLS & HOBBIES|
• Social, work well with others
• Able to physically input data into computer system
• Drinking on the lake when it is nice out
• Being adventurous and going into abandoned buildings for a thrill

GOOD EXAMPLE:

Heather Youkhana
Home address • City, State Zip
heather.youkhana@******.com • ###-###-#### • Link to Online Portfolio

[OBJECTIVE|
Public Relations professional with experience in creating revenue-generating PR campaigns, developing brand recognition, and positioning company and executive leadership team as thought leaders in various fields of expertise

|EXPERIENCE|
COMPANY NAME May 2008 – Present
Director of Communications — Chicago, IL
• Oversee all stages of media relations efforts, including: generating and distributing press materials, securing speaking engagements on behalf of company’s C-level executives, event planning, securing local and national press (online/print/radio/TV), social media initiatives, and creating content for and maintaining company website
• Create and implement strategic public relations and marketing campaigns that generate on average $40,000 in revenue per campaign
• Reviving existing communications initiatives with aggressive model that increased revenue by 15 percent
• Developing new brand messaging to assist in initial phase of company turnaround

COMPANY NAME July 2004 – May 2008
Marketing & Public Relations Manager — Chicago, IL
• Developed and implemented new marketing and communications strategy
• Managed team of 11 that collectively worked on 50 client accounts
• Spearheaded marketing and public relations campaigns that generated $20,000 in revenue on average per project
• Developed relationships with national top-tier business and consumer media that resulted in press placements and generated a
10 percent increase in revenue
• Conducted market research in related industries on news and trends, which resulted in more than 100 interviews for firm’s
executive team with top-tier media

COMPANY NAME June 2002 – July 2004
Marketing & Public Relations Coordinator — Chicago, IL
• Conducted media relations support for 15 clients, including: local and national press generation, creation of press materials,
production of PR campaigns, event planning, and securing speaking opportunities on behalf of CEO and C-level executives
• Created and implemented strategic PR campaign that added $25,000 in annual revenue
• Secured national, regional and local press coverage for range of business concepts in various markets nationally

|EDUCATION|
NAME OF COLLEGE/UNIVERSITY; City, State
Bachelor of Arts in Journalism
Graduation: May 2002; Cumulative GPA: 3.94/4.0
NAME OF COLLEGE/UNIVERSITY; City, State
Masters of Communications
Graduation: May 2006; Cumulative GPA: 3.85/4.0

URL

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